The tendecy to change our behaviour and what we think and say in response to the influence of others. Can be real or imagined.
1 of 6
Compliance
The most superficial type of conformity. In this situation a person combines publicly but privately disagrees
2 of 6
Indentification
When exposed to a view, an individual chanes their public and private view to fit in. This isn't permanet as opinion can revert back.
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Internalisation (Conversion)
The deepest form of conformity. Some views are taken seriously and on a permanent level. Can become the views of a small or large group.
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Informmational Social Influence (I.S.I)
We have a basic need to feel confident that or ideas and belief are correct. This makes us feel in charge of our lives and environnement. When we are unsure about something we seek opinions of others.
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Normative Social Inflence (N.S.I)
The need/desireto be liked by others. We want others to like us and being rejected is painful. One way of ensuring acceptance is to agree with them even thogh we may not agree.
6 of 6
Other cards in this set
Card 2
Front
The most superficial type of conformity. In this situation a person combines publicly but privately disagrees
Back
Compliance
Card 3
Front
When exposed to a view, an individual chanes their public and private view to fit in. This isn't permanet as opinion can revert back.
Back
Card 4
Front
The deepest form of conformity. Some views are taken seriously and on a permanent level. Can become the views of a small or large group.
Back
Card 5
Front
We have a basic need to feel confident that or ideas and belief are correct. This makes us feel in charge of our lives and environnement. When we are unsure about something we seek opinions of others.
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