social influence evaluations

ISI & NSI
research support ISI - Lucas students answer easy/difficult maths problems greater conformity to incorrect answerswhen difficult than easy.
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Asch Research
Child of its time - 1950 v conformist country. 1980 same study w engineering students 1/396 conformed. Artificial task - part. knew they were in a research task, demand charactersitcs so findings do not generalise for everyday situations. gender. .
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Zimbardo
control- high internal validity, control over variables (random sampling). Lack of realism -part.were play acting one based his role on a character from cool hand luke, although 90% of prison conversations were about prison life. Ethical issues
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Milgram - Obedience
low internal validity - holland argued wasnt real electric shocks. Sheridan/King puppy 100% females went to fatal shocks. High external validity nurses 21/22 conformed. Support - game of death show80% delivered maximum shock
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situational variables
low internal validity - many worked out fake procedure unclear if results are down to operation. Cross cultural rep. findings in other cultures can be generalised not justto american males.
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social- psychological factors
limited explanation - agentic shift doesnt explain research findings e.g. why people dont obey(hofling). cultural differences - studies show how countries differ in how people are obedient to authority
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obedience - dispostional factors
research support - high on Fscale link between obedience and authority could be third factor involved. Limited explanation other explanations are far more realistc nazi GER etc. Political bias - f scale measures right wing ideology.
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Social Support
research support - allen conformity decreases when when one person not conforming e.g. one man said he couldnt see lines properly - not just what someone says that influences conformity
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locus of control
contradictary research- tevenge over 40 year period people have become more resistant to obedience so more external changing society
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minority influence
research support moscovici consistent minority opinion had a greater effect on other people consistency is a major factor. Artifical tasks like aschs v different to real life lacks external validity.
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social change
deeper processing role - moscovici argues minority nd majority influence involves different cognitive processes so minority causes peple to think differently than a majority. minoirty influence indirectly effective v slow process e.g. smoking
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Asch Research

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Child of its time - 1950 v conformist country. 1980 same study w engineering students 1/396 conformed. Artificial task - part. knew they were in a research task, demand charactersitcs so findings do not generalise for everyday situations. gender. .

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Zimbardo

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Card 4

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Milgram - Obedience

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Card 5

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situational variables

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