The lowest type of conformity, it is going along with those in public, however not altering private opinions. Behaviour stops as soon as group pressure stops.
4 of 10
Define internalisation.
Moderate type of conformity, where we value an aspect of a group and want to be part of it but don't agree with everything the group stands for.
5 of 10
Define identification.
The deepest type of conformity, when one genuinely accepts the group norms. Public, private and permanent change in behaviour. Behaviour withstands in absence of a group.
6 of 10
Define informational social influence (ISI).
We agree with the majority because we believe they are correct, and we want to be correct also.
7 of 10
Define normative social influence (NSI).
We agree with the majority because we want to be liked and accepted.
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