social influence ; conformity ; asch's rsrch

1 of 76
what did he show pps?
two large white cards at a time
2 of 76
what was on the cards?
1. 'standard line' 2. three 'comparison lines'
3 of 76
what did the three lines look like?
one same length as standarsd, other two always substantially different
4 of 76
what were pps asked?
which of three lines matched
5 of 76
how many / who were the pps in this study?
123 american male undergraduates (shocker)
6 of 76
each nsaive pp was tested individually with group of?
6-8 confederates
7 of 76
on first few trials what did all confedereates do?
give right answe
8 of 76
but then?
started making errors
9 of 76
what were all confederates instructed to do?
give same wrong answers
10 of 76
all together howmany trials did each pp take part in?
11 of 76
how many of these were 'critical trials' (wrong answer)?
12 of 76
13 of 76
naive pp gave wrong answer what % of time?
14 of 76
what % pps didn't conform on any trials?
15 of 76
what has been used to describe this result?
asch effect
16 of 76
which is the extent to which?
pps conform even when situation ambiguous
17 of 76
when pps interviewed afterwards why did most say they conformed?
to avoid rejection
18 of 76
which suggess which type of social influence?
19 of 76
20 of 76
1. group size
21 of 76
asch found with three confederates conformity rose to what %?
22 of 76
but what happened with addition further confederates?
little difference
23 of 76
what does this mean about small majorities?
not sufficient for influence to be exerted
24 of 76
no need for majority more than three
25 of 76
2. unanimity
26 of 76
what did asch want to know if would affect conformity?
another non-conforming presence
27 of 76
so he introduced a confederate that did what?
disagreed with others
28 of 76
presence of dissenting confederate meant conformity reduced by how much from unanimous majority?
a quarter
29 of 76
dissenter presence enabled pp to do what?
behave more independently
30 of 76
which suggests what about influence of majority?
depends to some extent on unanimity
31 of 76
3. task difficulty
32 of 76
how did he make it more difficult?
made stimulus and comparison lines a more similar length
33 of 76
what did he find about conformity in these contds?
34 of 76
what type of social influence does this suggest plays a greater role with more difficult tasks?
informational social influence
35 of 76
because the situation is more ambiguous so?
we are to look to others for guidance
36 of 76
37 of 76
:( temporal validity
38 of 76
who did perrin and spencer repear asch's study on and when?
uk engineering students / 1980
39 of 76
when was asch's research conducted?
40 of 76
how many trials did perrin and spencer do?
41 of 76
how many students conformed?
42 of 76
why may this be with regards to the engineering students?
more confident about measuring lines than original sample
43 of 76
but why with regards to 1950s america?
more conformist a a whole so made sense to conf 2 est social norms
44 of 76
but since society has changed a lot since then what is there possbiblity for?
less conformism
45 of 76
this is a limitation as suggests what about the asch effect?
not consistent across situations and possibly time
46 of 76
meaning it isn't what to human behaviour?
not fundamental feature
47 of 76
:( artificial situation and task
48 of 76
pps knew they were in a study and may have just done what?
gone along with demands of situation
49 of 76
demand characteristics
50 of 76
why was there no reason not to conform in this experiment?
basically trivial task
51 of 76
what did fiske say about aschs groups?
'asch's groups were not very groupy'
52 of 76
what did he mean by that?
they don't resemble everyday life groups that are like all friends
53 of 76
limitation because it means the findings don't generalise to what?
everyday life
54 of 76
especially true when what is altered about the consequences?
more important
55 of 76
:( limited application of findings
56 of 76
what gender was tested by asch?
only men thanks man
57 of 76
which means the research is extremely?
58 of 76
and generalising this to women creates?
beta bias
59 of 76
what does other research suggest women might be with regards to conformity?
more conformist
60 of 76
more concerned about social relationships than men
61 of 76
where were the men in asch;s study all from?
62 of 76
what type of culture is this?
individualist culture
63 of 76
what have similar studies in collectivist cultures shown?
higher conformity rates
64 of 76
why does this make sense?
more oriented to group needs
65 of 76
what does this show about level conformity?
higher sometimes than what asch found
66 of 76
asch's findings may also only apply to wh?
american men
67 of 76
bc what differences didn't he take into account?
culture + gender
68 of 76
69 of 76
:( only apply to certain situations
70 of 76
why might asch's situation lead to higher thn usual conformity?
answering aloud to a group of strangers they wanted to impress
71 of 76
what williams and sogon find about level of conformity among friends?
72 of 76
:( ethical issues
73 of 76
what is the ethical issue implicated here?
74 of 76
pps thought the other ppl were also pps
75 of 76
but what should the ethical costs here be weighed up against?
benefits of study
76 of 76

Other cards in this set

Card 2


what did he show pps?


two large white cards at a time

Card 3


what was on the cards?


Preview of the front of card 3

Card 4


what did the three lines look like?


Preview of the front of card 4

Card 5


what were pps asked?


Preview of the front of card 5
View more cards


No comments have yet been made

Similar Psychology resources:

See all Psychology resources »See all social influence resources »