social influence and social change

  • Created by: IvyVega
  • Created on: 17-05-18 12:04
civil rights marches drew attention to segregtation
Segregation in 1950s America: places such as schools and restaurants in the Southern States were exclusive to whites. Civil rights marches drew attention to the situation by providing social proof of the problem.
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a minority marched but they were consistent
people took part in the marches on a large scale. even though it was a minority of the American population, they displayed consistency of message and intent.
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deeper processing
this attention meant that many people who had accepted the status quo began thinking about the unjustness of it.
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augmentation principle.
freedom riders were mixed racial groups who got on buses in the south to challenge separate seating for black people. many were beaten and suffered mob violence.
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snowball effect
civil rights activists gradually got the attention of the US government. in 1964 the Civil rights act was passed, prohibiting discrimination- a change from minority to majority support for civil rights.
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social cryptomnesia occurred
this refers to people having a memory that a change came about but some people have no memory of the events leading to the change.
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dissenters make social change more likley
Aschs research: variation where one confederate always gave correct answers. this broke the power of the majority encouraging others to dissent. this demonstrates potential for social change.
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majority influence and normative social influence
environmental and health campaigns exploit conformity by appealing to NSI. they provide information about what others are doing. social change is encouraged by drawing attention to the majority's behaviour.
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disobedient models make change more likely
Milgram's research: disobedient models in the variation where a confederate refused to give shocks. the rate of obedience in genuine participants plummeted.
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Gradual commitment leads to drift
Zimbardos research: once a small instruction is obeyed, it becomes more difficult to resist a bigger one. people drift into a new kind of behaviour.
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Strength 1- research support
Nolan et al (2008) hung messages on front doors of houses. the key message was most residents are trying to reduce energy usage. so conformity can lead to social change through the operation of NSI.
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Limitation 1- methodological issues
explanations of social change rely on studies by Moscovici, Asch and Milgram. these can be evaluated in terms of methodology, mainly over the artificial nature of the tasks and whether the group dynamics reflect reality.
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limitation 2- indirectly effective
Nemeth (1986) suggests the effects of minority influence are indirect and delayed. it took decades for attitudes against drink-driving and smoking to shift.
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people took part in the marches on a large scale. even though it was a minority of the American population, they displayed consistency of message and intent.

Back

a minority marched but they were consistent

Card 3

Front

this attention meant that many people who had accepted the status quo began thinking about the unjustness of it.

Back

Preview of the back of card 3

Card 4

Front

freedom riders were mixed racial groups who got on buses in the south to challenge separate seating for black people. many were beaten and suffered mob violence.

Back

Preview of the back of card 4

Card 5

Front

civil rights activists gradually got the attention of the US government. in 1964 the Civil rights act was passed, prohibiting discrimination- a change from minority to majority support for civil rights.

Back

Preview of the back of card 5
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