Social Influence

so

HideShow resource information
What is Social Influence?
The process by which individuals and groups change each others attitudes and behaviours.
1 of 9
What is Conformity?
This is a type of social influence where a person gives into group pressure. It is also known as majority influence.
2 of 9
Why do People Conform?
We conform to be accepted, liked or to fit in a group.
3 of 9
What Are The Types of Conformity?
Compliance, Internalisation, Identification
4 of 9
What is Compliance?
This refers to instances where a person may agree in public, but actually disagrees privately with the person’s viewpoint or behaviour. This is a temporary change.
5 of 9
What is Internalisation?
Publicly changing behaviour to fit in with the group while also agreeing privately. An internal and external change of behaviour.
6 of 9
What is Identification?
This occurs when someone conforms to the demands of a given social role in society. It extends over several aspects of external behaviour.
7 of 9
Outline the Aim of Asch's Study?
Asch wanted to investigate whether people would conform to the majority in situations where an answer was obvious.
8 of 9
Outline the Procedure of Asch's Study?
In Asch’s study there were 7 participants per group. Each group was presented with a standard line and three comparison lines. Participants had to say aloud which comparison line matched the standard line in length.
9 of 9

Other cards in this set

Card 2

Front

What is Conformity?

Back

This is a type of social influence where a person gives into group pressure. It is also known as majority influence.

Card 3

Front

Why do People Conform?

Back

Preview of the front of card 3

Card 4

Front

What Are The Types of Conformity?

Back

Preview of the front of card 4

Card 5

Front

What is Compliance?

Back

Preview of the front of card 5
View more cards

Comments

No comments have yet been made

Similar Psychology resources:

See all Psychology resources »See all Social Influence resources »