Social Influence

?
Agentic State
Where an individual carries out the orders of an authority figure, acting as their agent. The shift from autonomy to ‘agency’ is referred to as the ‘agentic shift’.An explanation of obedience offered by Milgram.
1 of 12
Legitimacy of Authority
An explanation of obedience offered by Milgram. Milgram suggested that we are more likely to obey a person who has a higher position or status in a social hierarchy.
2 of 12
Location
Milgram found that location affected the level of obedience in his research. When conducted in a run-down office block only 47.5% gave 450V rather than 65% at Yale.
3 of 12
Proximity
Proximity is a situational variable affecting obedience. When the teacher and learner were in the same room, 40% gave 450V rather than 65%. Also found when the experimenter left and gave the instructions over the telephone, only 20.5% obeyed.
4 of 12
Uniform
A situational variable affecting obedience because clothes symbolise their position of authority. Number of fully obedient ppts fell from 65% to 20% when the experimenter wore his own clothes, rather than the ‘uniform’ of a white lab coat.
5 of 12
Group Size
A variable that influences conformity.Asch found that as he increased the size of the majority, conformity levels increased. 2 confederates = 12.8% conformed 3 confederates = 32% conformed. Afterwards no significant difference.
6 of 12
Task Difficulty
A variable that affects conformity e.g. when the task more difficult, conformity levels increased, as the ppt was more likely to believe that the confederates were right.
7 of 12
Unanimity
Unanimity refers to the extent that members of a majority agree with one another. If a dissenter gave the correct answer, then conformity dropped from 32% to 5%. If confederate gave a different incorrect answer, then coformity dropped to 9%.
8 of 12
Social Change
Refers to the ways in which a society develops over time to replace beliefs, attitudes and behaviour with new norms and expectations.
9 of 12
Commitment
Refers to the way that minority influence is more likely to occur if the minority shows dedication to their position. Typically involves some form of personal sacrifice, which shows the majority that they aren't just acting out of self-interest.
10 of 12
Consistency
Refers to the way in which minority influence is more likely to occur if the minority members share the same belief and retain it over time. This then draws the attention of the majority to the minority.
11 of 12
Flexibility
Refers to the way in which minority influence is more likely to occur if the minority is willing to compromise. This means they cannot be viewed as dogmatic and unreasonable.
12 of 12

Other cards in this set

Card 2

Front

An explanation of obedience offered by Milgram. Milgram suggested that we are more likely to obey a person who has a higher position or status in a social hierarchy.

Back

Legitimacy of Authority

Card 3

Front

Milgram found that location affected the level of obedience in his research. When conducted in a run-down office block only 47.5% gave 450V rather than 65% at Yale.

Back

Preview of the back of card 3

Card 4

Front

Proximity is a situational variable affecting obedience. When the teacher and learner were in the same room, 40% gave 450V rather than 65%. Also found when the experimenter left and gave the instructions over the telephone, only 20.5% obeyed.

Back

Preview of the back of card 4

Card 5

Front

A situational variable affecting obedience because clothes symbolise their position of authority. Number of fully obedient ppts fell from 65% to 20% when the experimenter wore his own clothes, rather than the ‘uniform’ of a white lab coat.

Back

Preview of the back of card 5
View more cards

Comments

No comments have yet been made

Similar Psychology resources:

See all Psychology resources »See all Social Influence resources »