When people's behaviour is influenced by that of a group, leading them to change their behaviour
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What is internalisation?
Where the behaviour or beliefs of the group is accepted by the person and becomes part of their beliefs and behaviours. It is permanent.
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What can lead to internalisation?
Informational social influence
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What is informational social influence?
When people conform because they are uncertain of what to do and have a desire to be right
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What is compliance?
Where the person changes their behaviour to fit in with the group but don't actually agree with it. Not a permanent influence
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What can lead to compliance?
Normative social influence
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What is normative social influence?
When someone conforms due to a desire to be accepted and approved even if they do not agree with it
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What is identification?
When an individual is influenced by a group because they want to be part of the group. It is temporary and is not maintained when the person leaves the group
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What was the Asch study?
Naive RP's had to make judgements on the length of lines. There were stooges present who provided the wrong answers to see if the RP would conform to what they were saying or stick to what they knew was right.
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What type of social influence was this?
Normative
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Positive to this research?
Good control
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Negatives to this research?
Poor ecological validity, demand characteristics, done in the 50's so may be outdated
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Variations on Asch's study?
Reducing the size of the group, giving the RP's social support, unanimous stooges, Increasing the difficulty
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What did reducing the size of the group do to conformity?
Reduced it as there was less pressure
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What did giving the RP social support do to conformity?
Reduced it as the RP felt supported and less pressure to say an answer that nobody else had said
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What did having stooges who gave wrong answers but not unanimous ones do to conformity?
Reduced it as there was less pressure as the group seemed unsure of the answer and different answers were being given anyway
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What did increasing the difficulty of the task do to conformity?
Increased it as the RP was even more unsure of the answer and so went along with the groups answer
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What was zimbardo's study?
21 males were given the role of either guard or prisoner and put in a mock prison. Both the guards and prisoners took on the role and showed guard and prisoner-like behaviours. This shows people do conform to social roles that they have been given
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Other cards in this set
Card 2
Front
What is internalisation?
Back
Where the behaviour or beliefs of the group is accepted by the person and becomes part of their beliefs and behaviours. It is permanent.
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