Informational social influence & Normative social influence
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What two psychologists did research into conformity?
Asch & Zimbardo
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What did Asch's study consist of?
A line test where confederates were told to give incorrect answers, and found that most participants conformed to the incorrect answer. Conformity increased when the question was harder
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What did Zimbardo's study consist of?
Mock prisons with students randomly assigned as guards or prisoners. The guards became brutal and the prisoners were increasingly withdrawn and depressed. The participants conformed to their roles
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What did Milgram's study into obedience consist of?
Participants gave fake electric shocks to a 'learner' in obedience to instructions from the 'experimenter'. 65% gave the highest shock of 450v & 100% gave shocks up to 300v.
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What are the 3 situational variables when studying obedience?
Proximity, Location and Uniform
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What is the agentic state?
Acting in a way that you have been ordered to do
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What is the autonomous state?
Acting according to your conscience
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What are the 3 things the minority have to be to influence others to conform?
Flexible, Committed & Consistent
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What is the snowball effect?
Minority view gathers momentum until it becomes the majority influence
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What is an internal locus of control?
things that happen are due to themselves
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What is an external locus of control?
Believe things happen without their control
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Who is more likely to resist social influence?
People with a high internal LOC are more able to resist pressures to conform or obey
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Other cards in this set
Card 2
Front
What are the two types of social influence?
Back
Informational social influence & Normative social influence
Card 3
Front
What two psychologists did research into conformity?
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