Social Influence

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What is Internalisation?
When a person genuinely accepts the group norms. A private and public change in opinion, so is likely to be permanent.
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What is Identification?
Conform to a group norm, as there is something about the group that they value.
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What is Compliance?
Conform publicly to group norm, but don't agree to group norm privately.
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What is Informational Social Influence (ISI)?
Is about who has better information, the individual or the group. So, follow the majority as they want to be right. Most likely when new to a situation, or ambiguity to the situation, or one person(or group) is believed to be more of a expert.
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What is a Positive Evaluation for ISI?
Lucas et Al found supporting evidence; found students gave greater incorrect answers to a mathematical problem when they were more difficult, paticularly if they rated themselves as having poor math ability. As ISI suggests.
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What is a Negative Evaluation for ISI?
Ther are individual differences , as ISI doesn't effect everyone in the same way. As Asch found students were less conformist than other participants.
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What is Normative Social Influence (NSI)?
Is about social norms. As want to 'fit in' and gain social approval, rather than be rejected. Is a emotional process.
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What is a Positive Evaluation for NSI?
Asch found supporting research, as those who conformed to the wrong answer did so a s were afraid of disapproval.
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What is a Negative Evaluation for NSI?
Individual differences shows not everyone's behavior is affected in the same way. They are called nAffiliators when need greater social approval.
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What is the Two-Process Approach?
The belief that ISI and NSI don't work together. However this isn't supported, as isn't always possible to distinguish between them in real applications.
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What was the Procedure of Asch's Research?
Showed the participants three lines which they had to which is the same as as the standard. Each participant whas tested individually with a group of around confederates, who often gave the incorrect answer.
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What were the results of Asch's study?
the participant gave incorrect answer 36.8% of the time. 75% conformed at least once.
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What were Asch's Variations and what were the results?
Group size -31.8% conformed. Unanimity - Less people conformed with a confederate. Task Difficulty - More people conformed as looked for ISI.
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What are some Evaluation points to Asch's research?
The Asch effect isn't consistent over time. Lacks ecological validity. Demand characteristics are present. Cannot be applied to all cultures and all situations. Ethical Issues. (Make sure these are expanded on).
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What was the Procedure to Zimbardo's Stanford Prison Experiment?
Set up a mock prison at Stanford uni, Emotionally stable participants are randomly assigned to roles of or guards or prisoners. Were given rules to follow to be given social roles.
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What were the Results of Zimbardo's Stanford Prison Experiment?
The guards identified strongly and became brutal to prisoners who where becoming more deppresed and physically and psychologically harmed. Found everyone conformed to their social role, revealed the power of situation on behavior.
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What were some evaluation points to Zimbardo's research?
High internal validity, Lack of realism, Ignores the role of dispositional factors, Lack of support research, Ethical issues. (Ensure these are expanded upon)
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What was the procedure to Milgrams Original Obedience Study?
The teacher needs to give shocks to the learner every time they give a incorrect answer, starting from 15 volts to 450 volts, at 315 the learner stops responded. The experimenter gives the teacher 'prods' to continue the experiment.
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What were the Results to Milgrams Study?
12.5% participants stopped at 300volts, 65% continued to 450volts, though showed signs of extreme anxiety.
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What are some Evaluation points to Milgrams Study?
Low internal Validity. Good external validity, Replications support the orriginal study, Ethical Issues.
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What were the Situational Variables Milgram tested and what was the Results to these?
Changed location to a rundown office-47.5%, When teacher and learner in same room-40%, Touch proximity-30%, Remote instruction-20.5%, Experimenter replaced by a member of the pubic-20%.
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What are some Evaluation points to Milgrams Situational Variables?
Bickmans support research support, Lack of internal validity, Cross culture support, High control of variables, Provides a 'obedience alibi'.
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What is Agentic State?
Where someone in autonomous state, goes through the agentic shift to go into autonomous state, there they are merely following orders. They remain there due to binding factors.
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What are Evaluation points of Agentic Shift?
Blass and Schmitt had research support, A limited explanation as cannot explain why some participants don't obey.
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What is Legitimacy of Authority?
Social hierarchy, so people higher have greater authority. this can lead to destructive authority.
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What are Evaluation points of Legitimacy of Authority?
Can explain some cultural differences in data, Can be applies to rel-life.
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What is a Authoritarian Personality?
High on F-Scale, which means they are particular conscience of status and identify themselves as strong and others weak. They have a tendency to be very obedient to authority, and show contempt to those who are inferior. Due to parenting styles recie
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What are Evaluation points of Authoritarian Personality?
Milgram found supporting research, Is a limited explanation, the F-Scale is politically complex, and only show correlation not causes.
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What is Social Support?
Helps people resist conforming and obedience, as act as a disobedient model to express their own views, regardless of weather they all agree.
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What is Locus of Control?
Some people have a internal locus of control and believe they have complete control of themselves. Some have a external Locus of Control so don't believe they have control of themselves. Those internals tend to be more resistant to social influence.
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What is Minority Influence?
Where a individual or small group influence the majority. This leads to internalisation.
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What are Moscovinci's Behavioral Styles?
Consistency, Commitment and Flexiblity (Need to explain these)
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What are Evaluation points for Minority Influence and Moscovinci's Behavioral Styles?
Moscovinci's Study supports the need for consistency and Internalisation, Studies done to support Minority Influence lack external validity, Research lacks ecological validity, as cannot be applied to real life.
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What is the Process of Social Change?
Gradually more people convert to the minority view, after see Moscovinci's behavioral styles, so it becomes the majority view. This is called the Snowball Effect. After this Social Cryptoamnesia occurs, as forget about the change occurring.
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What are Evaluation points for Social Change?
Nolan Et Al found the need of NSI in social change, Minority influence seems to only be effective if it is direct, Moscovinci study lacks validity.
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Other cards in this set

Card 2


What is Identification?


Conform to a group norm, as there is something about the group that they value.

Card 3


What is Compliance?


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Card 4


What is Informational Social Influence (ISI)?


Preview of the front of card 4

Card 5


What is a Positive Evaluation for ISI?


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