Social Influence

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  • Created by: miawain
  • Created on: 09-05-16 11:27
Asch's Research into Conformity
123 American male undergraduates. 1 standard line and 3 comparison lines. 6 confederates 1 participant. 12/18 trials critical. mean conformity rate 37%. 5% conformed on every trial. 25% remained completely independant
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Evaluation of Asch's Research into Conformity
Perrin & Spencer 1/396 trials conformed lacking temporal validity. well controlled, all EVs controlled clear judgement lines, high internal validity. Easy to replicate lab setting everything standardised. deception all confederates ethical code
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Normative Social Influence
Result of individual changing to be accepted by group based on desire to be liked public compliance
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NSI Evaluation
Asch conformity mean rate 37% avoid standing out from crowd privately disagree. Asch struggle to explain individual differences 25% independant correct answer critical 12 doesnt consider personal differences
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Informational Social Influence
unsure what to do in situation look to others with more info to get correct behaviour desire to be right private acceptance
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ISI Evaluation
Aschs Variation- made task difficult more conformity participants having no faith in their judgement. low external validity lab setting artifcial. Lucas et al maths questions high conform difficult questions maths=poor we do conform
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Perrin & Spencer 1/396 trials conformed lacking temporal validity. well controlled, all EVs controlled clear judgement lines, high internal validity. Easy to replicate lab setting everything standardised. deception all confederates ethical code

Back

Evaluation of Asch's Research into Conformity

Card 3

Front

Result of individual changing to be accepted by group based on desire to be liked public compliance

Back

Preview of the back of card 3

Card 4

Front

Asch conformity mean rate 37% avoid standing out from crowd privately disagree. Asch struggle to explain individual differences 25% independant correct answer critical 12 doesnt consider personal differences

Back

Preview of the back of card 4

Card 5

Front

unsure what to do in situation look to others with more info to get correct behaviour desire to be right private acceptance

Back

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