Social Influence

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What is conformity?
Yielding to group pressure - Crutchfield 1955
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What is compliance?
Changing behaviour without changing beliefs
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What is identification?
Changing behaviour to conform to a social role
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What is internalisation?
Changing behaviour and beliegs
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What is informational social influence?
Looking to a group for guidance due to lack of knowledge
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What is normative social influence?
Changing behaviour in order to be accepted by a group
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What was the aim of Asch's (1955) study?
To investigate the degree to which individuals would conform to a majority who gave obviously wrong answers
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Other cards in this set

Card 2

Front

What is compliance?

Back

Changing behaviour without changing beliefs

Card 3

Front

What is identification?

Back

Preview of the front of card 3

Card 4

Front

What is internalisation?

Back

Preview of the front of card 4

Card 5

Front

What is informational social influence?

Back

Preview of the front of card 5
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