Social Influence

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Form of social influence that results exposure to the majority position and leads to compliance with the position.
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Occurs when an individual accepts influence because they hope to achieve a favourable reaction from others around them.Behaviour is adopted because of the rewards associated with it.
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Influence where an individual adopts an attitude/behaviour because they want to be associated with a person/group
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When a individual accepts influence because the content of the attitude/behaviour proposed is consistent with their own value system.
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Informational Social influence
Form of influence which is the result of a desire to be right and looking to others to gain evidence about reality.
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Normative Social Influence
Form of influence whereby an individual conforms with the expectations of the majority in order to gain approval or to avoid social disapproval
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Social roles
Behaviours expected of an individual who occupies a given social position or status
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Obedience to authority
Where somebody acts in response to a direct order from a figure with perceived authority. MAy not have done anything like that without an order from an authority.
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Agentic state
A person sees themselves as an 'agent' for carrying out another person's wishes
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Legitimate authority
A person who is perceived to be in a position of social within a situation
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Authoritarian personality
a distinct personality pattern characterised by strict adherence to conventional values and a belief in absolute obedience or submission to authority
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Explanations of behaviours such as obedience emphasise them being caused by an individuals own personal characteristics rather than situational influences from the environment
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F scale
measure of authoritarian traits or tendencies
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Right wing authoritarianism
cluster of personality values that are associated with right wing attitude to life
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individuals who tend to believe that their behaviour and experience is caused by events outside their control
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Individuals who tend to believe that they are responsible for their behaviour and experience rather than external forces
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Locus of control
People differ in their beliefs about whether the outcomes of their actions are dependent on what they do (internal locus of control) or on events outside their personal context.
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Social support
the perception that an individual has assistance available from other people and that they are part of a supportive network
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The degree to which members of a minority are dedicated to a particular cause or activity. The greater the perceived commitment the greater the influence.
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Minority influence is effective provided there is stability in the expressed position over time and agreement among different members of the minority.
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A willingness to be flexible and to compromise when expressing a position
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Minority influence
A form of social influence where members of the majority group change their beliefs or behaviours as a result of their exposure to a persuasive minority
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Social change
occurs when a society or section of society adopts a new belief or way of behaving which then becomes widely accepted as the norm
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Social norms interventions
Attempts to correct misperceptions of the normative behaviour of peers in an attempt to change the risky behaviour of a target population
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Occurs when an individual accepts influence because they hope to achieve a favourable reaction from others around them.Behaviour is adopted because of the rewards associated with it.

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Card 5


Informational Social influence


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