Social Influence

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Conformity
A change in a person's behaviour or opinions as a result of real or imagined pressure from a person or group of people
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Internalisation
A deep type of conformity where we take on the majority view because we accept it as correct
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Identification
A moderate type of conformity where we act in the same way with the group because we value it and want to be part of it
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Compliance
A superficial and temporary type of conformity where we outwardly go along with the majority view, but privately disagree with it
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Informational social influence (ISI)
An explanation of conformity that says we agree with the opinon of the majority because we believe it is correct
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Normative social influence (NSI)
An explanation of conformity that says we agree with the opinion of the majority because we want to be accepted, gain social approval and be liked
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Group size
Asch increased the group size by adding more confederates, thus increasing the size of the majority
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Unanimity
The extent to which all the members of the group agree
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Task difficulty
Asch's line-judging task is more difficult when it becomes harder to work out the correct answer
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Social roles
The 'parts' people play as members of various social groups
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Obedience
A form of social influence in which an individual follows a direct order
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Situational variables
The external circumstances rather than the personalities of the people involved
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Proximity
The physical closeness or distance of an authority figure to the person they're giving an order to
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Location
The placed where an order is issued
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Uniform
A specific outfit that is representative of their authority
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Agentic state
A mental state where we feel no personal responsibility for our behaviour because we believe ourselves to be acting for an authority figure
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Legitimacy of authority
An explanation for obedience which suggests that we are more likely to obey people who we perceive to have authority over us
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Dispositional explanation
Any explanation of behaviour that highlights the importance of the individual's personality
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Authoritarian personality
A type of personality that Adorno argues was especially susceptible to obeying people in authority
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Resistance to social influence
The ability of people to withstand the social pressure to conform to the majority or to obey authority
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Social support
The presence of people who resist the pressures to conform or obey can help others to do the same
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Locus of control (LOC)
Refers to the sense we each have about what directs events in our lives. Internals believe they're mostly responsible for what happens to them. Externals believe it is mainly a matter of luck or other outside forces
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Minority influence
A type of social influence in which a minority of people persuade other to adopt their beliefs, attitudes or behaviours
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Consistency
Minority influence is most effective if the minority keeps the same beliefs as it draws attention to the minority view
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Commitment
Minority influence is most powerful if the minority demonstrates dedication to their position as it shows the minority is not acting out of self-interest
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Flexibility
Minority influence is more effective if the minority show flexibility by accepting the possibility of a compromise
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Social influence
The process by which individuals and groups change each other's attitudes and behaviours
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Social change
This occurs when whole societies, rather than individuals, adopt new attitudes, beliefs, and ways of doing things
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Other cards in this set

Card 2

Front

A deep type of conformity where we take on the majority view because we accept it as correct

Back

Internalisation

Card 3

Front

A moderate type of conformity where we act in the same way with the group because we value it and want to be part of it

Back

Preview of the back of card 3

Card 4

Front

A superficial and temporary type of conformity where we outwardly go along with the majority view, but privately disagree with it

Back

Preview of the back of card 4

Card 5

Front

An explanation of conformity that says we agree with the opinon of the majority because we believe it is correct

Back

Preview of the back of card 5
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