Social influence

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  • Created by: Lily._.c
  • Created on: 15-06-21 13:28
Compliance
Public agreement but private did disagreement to fit in /avoid judgement .short term
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internalisation
Private and public agreement .long-term .strongest
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Identification
Change in public and private behaviour agreement is long and short term do you agree with the group as long as you’re with the group as long as you leave the group you no longer show the behaviour
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Normative social influence
Conforming to be liked and to fit in and to avoid judgement you may not actually agree
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Informational social influence
Have the need to be right you are unsure what to do and you genuinely believe the majority so you conform
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Unanimity
Everyone agrees and give the same answer in Ashes study conformity went from 37% average down to 25%
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Group size
Asch found that a minimum of three people we needed to get maximum conformity
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Task difficulty
Asch found that the heart of the task was the more conformity that was in the study
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Asch’s study
Ashes study 1956 lines study to test if people would conform to group pressure even if the answers were obvious and there was no perceived authority the method is 123 American males with a participant being 2nd to last they were 18 trials altogether with
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Asch evaluation
Strength lab experiment equals high control equals Cause and effect and high internal validity. Weakness because it is a lab experiment it has low ecological validity is also artificial situation and task having no consequences. Strength is replicable and
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Conformity to social roles
The presence of others seems to set up expectations. Each social situation has it’s own particular set of expectations about the proper way to behave in a certain role. Such expectations can vary from group to group
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Zimbardo
Advertised in the newspaper 75 participants applied 24 took part it was based in Stanford University basement was set to look up like a prison .all participants were tested on their mental and physical health. People were randomly put into groups of guard
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Zimbardo findings
Gods treated the prisoners harshly and harassed them prisoner rebellion failed and stopped after six days. Guards claimed they were only doing what they were told as they had to identify with the roles they were given.
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Deindividuation And dehumanisation
Increases self-awareness and groups of crowds especially when individuals are anonymous they did this by all giving in the same smok and making the guards wear sunglasses
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Zimbardo evaluation
Weakness one. Demand characteristics. Low internal validity. Weakness 2.Low population validity and androcentric. Weakness three. Reporter bias only 2/3 were really brutal. Strength one high control so we can see cause-and-effect. Strength to value in rea
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Obedience
Person of perceived position of power makes an explicit request so you change your behaviour to meet that request. You must receive the authority can’t legitimately ask you to obey and it can be destructive if it’s a blind obedience
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Situational and dispositional
Situational is caused by the situation and environment which makes you a day where is dispositional is the theory that the person is evil and it’s to do with their personality and intelligence that causes them to obey
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Autonomous state
Acting on your own conscience and morals taking responsibility for your own decisions and actions
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Agentic shift
The shift from autonomous state to the agentic state
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Agentic state
A mental state like a robot you’re simply follow orders for the agent you take no responsibility for your actions as someone else is taking the responsibility
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binding factors
Help you stay in the agentic state such as Milgram’s prods you feel like you want to leave but you can’t.I said must have perceived authority
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Factors affecting obedience
Proximity location and uniform
(in Milgrim when someone else was delivering the shock and there was an increased proximity of learner obedience was 92%)(in Milgrim when the study was moved to a rundown office block the obedience dropped to 48%)(in Milgrim
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Milgram‘s study
1964 experiment to test if Germans during World War II were more obedient. 40 male participants advertised in the newspaper for a memory study age 20 to 50 of varying professions met a experimenter and confederate Mr Wallace. They were ***** so the real
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Milgram results
100% of participants went to 300 V and 65% continued all the way up to 450 V. Despite there being a recording for the learner screaming and being non-responsive after the shocks being administered they still continue to deliver the shocks.
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Authoritarian personality
This persons personality will be dogmatic highly prejudice loves status and be overly respectful towards authority they are most likely to have had a harsh upbringing with harsh parents. They will dislike anyone who does not have power and status. I highl
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Authoritarian personality part two
Based on Adorno 1950s F scale F standing for fascism. Act 2000 middle-class Americans in the 1950s this means it was biased because of the fear of communism. Weakness self-report and acquiescence bias. Low population validity only done on males androcentr
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Legitimacy of authority
Kilman in Hamilton 1989 suggested
-legitimacy of system
-legitimacy of the authority within the system and -legitimacy of demands or orders given
(positive evil glass and Schmidt 2001 showed photos of Milgram to students and they agreed that Milgram had
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Other additional studies for evidence
Bushman 1988 uniform found police 72% business 48% and bigger 52% asked to help woman with car meter.

Sheridan King 1972 males and females 20 out of 26 killed the puppy 100% of females 54% of males
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Resisting social influence
Locus of control and social support. Locus of control means you’re more likely to resist social influence and behave as you would without others influence if you have a high internal locus control, it’s inclined to believe in luck and believe you control
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Locus of control
Lucas control is the sense that we have the ability control and direct the events in our lives based on the rotter 1966. If you have a internal locus of control you’re mostly responsible with what happens to your life and if you have a high external legs
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Minority influence
I’m a naughty rejects the established norms of the majority internalisation must happen the individual doesn’t always change the behaviour
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Factors affecting minority influence
Consistency commitment and flexibility
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Consistency
Saying the same thing for a long time for example the long battle for civil rights such as Rosa Parks and MLK
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Commitment
Have to be committed to the cause and put yourself at risk through the augmentation principle
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Flexible
Must be flexible and be able to compromise to work with the majority. Name of three participants one Confederate in a mock jury decided the amount of compensation given to a ski lift accident
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Moscovici et al
Consistency – Green slide blue slide. In the control group 0.25% answered green as there were no Confederates.
consistent group 8.42% answered green
Consistent group 1.25% answered green.
However all of the slides were blue, but Confederates into groups o
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Moscovici evaluation
Strength high internal validity and high control so cause-and-effect. Strength easy to replicate. we know that the minority caused the effect as we can compared to the control group. Weakness lack of mundane realism low ecological validity. Weakness deman
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Consistency
Synchronic is people in minority all saying the same thing at the same time. Diachronic is then been saying the same thing for a long time
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moscovici conversion theory
1.drawing attention
2.consistency
3.deeper processing
4.augmentation principle
5.snowball effect
6.social cryptoamnesia
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social influence
the process by which individuals and groups change each other's attitudes and beliefs includes conformity, obedience and minority influence
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social change
when whole societies accept a change and adopt new attitudes and beliefs e.g gay rights
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Other cards in this set

Card 2

Front

Private and public agreement .long-term .strongest

Back

internalisation

Card 3

Front

Change in public and private behaviour agreement is long and short term do you agree with the group as long as you’re with the group as long as you leave the group you no longer show the behaviour

Back

Preview of the back of card 3

Card 4

Front

Conforming to be liked and to fit in and to avoid judgement you may not actually agree

Back

Preview of the back of card 4

Card 5

Front

Have the need to be right you are unsure what to do and you genuinely believe the majority so you conform

Back

Preview of the back of card 5
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