Social Influence

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  • Created by: mon22
  • Created on: 31-12-19 14:44

1. What is normative social influence?

  • Conformity due to the desire to be accepted in to a group
  • Conformity due to avoid embarrassing situations associated with a minority
  • Conformity due to imagined group pressures
  • Conformity to gain knowledge
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2. How many participants in Asch's study?

  • 123 uneducated males
  • 123 American, white undergraduates
  • 24 American, white undergraduates

3. What is informational social influence?

  • Imagined pressures lead to imagined consequences
  • Conformity to gain knowledge
  • Conformity to gain knowledge and be correct
  • Conformity due to pressure to be accepted by a group

4. What is identification?

  • The middle tier of conformity, temporary change in behaviour and beliefs in the presence of a group. Caused by NSI and ISI
  • Caused by ISI and NSI

5. Who investigated conformity and majority influence?

  • Peterson and Peterson
  • Asch
  • Zimbardo
  • Milgram
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