Social Influence

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Name the 3 Types of Conformity identified by Kelman.
Compliance, Identification and Internalisation.
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What is compliance? Give an example.
Changing your views in public as you want to fit in with the group. E.g say you like a music genre cause others do, but really you hate it.
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What is Identification?
Changing your views in public and in private but only in the presence of the group. E.g. becoming vegetarian cause your flatmates are, but secretly still eat meat.
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What is Internalisation?
Deepest form. Changing your views in public and in private because you genuinely accept them. E.g. changing religion due to influence, but still continue to follow.
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What did Deutsch and Gerard say the 2 main reasons why people conform were?
The need to be liked and the need to be right.
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What are the 2 explanationas for conformity?
Informational social influence and Normative social influence.
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What is Informational social influence? Give an example.
person conforms to be right and accepts information from others as evidence about reality. E.g. Changing your answer on a test because the people around you got a different answer and you think that they’re more likely to be correct.
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What is Normative social influence? Give an example.
A person conforms to be liked, accepted, or belong to a group (seek aproval). E.g. Wearing a certain brand as it is the social norm in the group.
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Name some research support for Informational social influence.
Wittenbrink and Henley (1996) found that participants exposed to negative information about African Americans later reported more negative attitudes towards black individuals, Political opinions.
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Name some research support for Normative social influence.
Smoking, Linkenbach and Perkins (2003) found that adolescents exposed to the message that the majority of their age group did not smoke were less likely to take up smoking, hotel guests exposed the message that 75% of guests reuse their towels.
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What was Asch's aim?
Asch wanted to test informative and normative social influence and if people conform to a majority view.
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What was Asch's sample?
123 American male undergraduates.
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What was Asch's procedure?
1 pp + 6/8 confederates, which of the three lines matched the standard, start with right anser then wrong.
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What were Asch's findings?
Pps conformed and gave the wrong answer 36.8% of the time, 75% of participants conformed at least once, 25% of participant never conformed.
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What were the 3 variables Asch tested?
Group size (more confed= higher rate), Unamity of the majority (confed say right/wrong = 25%) and Difficulty of the task. (harder = higher).
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List some evaluations for Asch's study.
Lab study-low historical/population/ecological validity, artificial, sample (gender, age, cultural).
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What was Zimbardo's Aim?
Find out if the brutality in prisons was created by statistic personalities or the situation.
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Other cards in this set

Card 2

Front

What is compliance? Give an example.

Back

Changing your views in public as you want to fit in with the group. E.g say you like a music genre cause others do, but really you hate it.

Card 3

Front

What is Identification?

Back

Preview of the front of card 3

Card 4

Front

What is Internalisation?

Back

Preview of the front of card 4

Card 5

Front

What did Deutsch and Gerard say the 2 main reasons why people conform were?

Back

Preview of the front of card 5
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