A type of social influence involving a change in belief or behaviour in order to fit in with a group or to be correct.This change in response to real or imagined group pressure.
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NSI
States for-normative social influence-a desire to be liked-conformity that occurs in order to be accepted by a group,not ridiculed and excluded by them.
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ISI
States for-informative social influence-a desire to be correct-conformity that occurs because we are unsure of a situation ,so we look to others who we may believe has more information than us.
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Types of conformity
Compliance,Identification,Internalisation
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Two Key Explanation's For Conformity
NSI-ISI
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Compliance
Public conformance but,not private.This type of conformity therefore does not lead to a change in a person's private beliefs and is temporary.
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Internalisation
New behaviours and attitudes become part on ones value system and are not dependent on the presence of a group-strongest type of conformity
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Why is conformity good?
Everyone is in acceptance of something which creates a harmonious society preventing anarchy.It allows social norms to be shown so we know what to expect from people.
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Jenness(1932) Study Aim
To investigate whether individual judgements of jellybeans in a jar was influenced by discussion in a group.
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Jenness(1932) Study Procedure
1. Participants
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Other cards in this set
Card 2
Front
NSI
Back
States for-normative social influence-a desire to be liked-conformity that occurs in order to be accepted by a group,not ridiculed and excluded by them.
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