Social Influence

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Conformity
Conformity is a type of social influence involving a change in belief or behaviour in order to fit in with a group.
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What are the different types of conformity?
Compliance, Identification and Internalisation
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Compliance
the person conforms pubically but privately disagrees with the group. Compliance is when a persons views on a subject do not change.
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Identification
the person conforms pubically and privately but only temporary. Views revert back after a while.
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Internalisation
the person conforms pubically and privately, and its permanent.
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What is meant by 'privately' and 'pubically'?
Privately is in your head and pubically is what you say to others.
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Informational Social Influence
Informational social influence is driven by ones need to be right. It is when we think the rest of the group knows more than we do, so we conform because we think others are better informed.
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Normative social Influence
Normative social influence is the drive to fit in. It happens when we don't want to draw attention to ourselves and appear different from the group.
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What are the two explanations for conformity?
Informational and Normative social influence.
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Asch Study (Line Study)
A study of conformity. Involved many confederates who were tolf to give the incorrect answer after giving the correct answer a few times, and one participant within them. Study showed that the participant went along and conformed to avoid rejection.
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Social Roles
the 'parts' people play as members of various social groups. Eg. parent, child, passenger- and these are accompained by the expectations we and others have of what is appropriate behaviour in each role.
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Obedience
carry out or following an order or instruction given by an authority figure.
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Milgrams' Study
Milgrams' study involved participants thinking that they were shocking someome from 15 to 450 volts. It showed that becasue an an aurothty figure, someone in charge of the experiment told them to shock them- most of them conform.
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What is Milgram's Agency Theory?
this theory attempts to explain why people have the tendency to obey those in authority, even when it goes against their conscious and causes them considerate distress.
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What are the two states of Social Consciousness?
the 'Autonomous state' and the 'Agentic state'.
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The Autonomous State
is the state in which we are in most of the time, when we are NOT obeying anyone.
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The Agentic State
is the state we move into when confronted by an authority figure. -people no longer feel responsible for their actions, believe the responsibility now lies with the authority figure.
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Agentic Shift
changing between the autonomous and agentic state is known as the 'agentic shift'.
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What is legitimate authority?
An explanation for obedience which suggest that people obey because they believe the person giving the orders has the right to do so. This authority is justified by the individual's position of power within a social hierarchy.
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What is meant by 'dispositional explanation' for obedience?
Dispositional factors aka. 'personality factors'. They look at the idea that some people obey because its in their personality to do so.
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Fascist
people who think some people are better than others.
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Authoritarian Personality
refers to someone who has extreme respect for authority and is more obedient to those who have power over them. -Excessive conformity.
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What is meant by Social Support?
social support is the support a person feels they have from other people which gives them the strength to resist social influence (conformity or obedience).
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Locus of Control
Locus of control refers to the extent to which individuals believe that they can control events that affect them.
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Internal locus of Control
individuals with an internal locus of control believe that events result primarily from their own behaviour and actions.
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External locus of Control
those with an external locus of control believe that others, fate, chance or destiny primarily determines events.
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Minority Influence
minority influence is a form of social influence where people reject the established norm of the majority, and move to a position of the minority.
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Social Change
Social change occurs when a minority view challenges the majority view and is eventually accepted as the majority.
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What is meant by 'the snowball effect'?
the snowball effect is where graduallly the minority becomes the majority- this works by more and more people conforming to the minority's views.
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Other cards in this set

Card 2

Front

Compliance, Identification and Internalisation

Back

What are the different types of conformity?

Card 3

Front

the person conforms pubically but privately disagrees with the group. Compliance is when a persons views on a subject do not change.

Back

Preview of the back of card 3

Card 4

Front

the person conforms pubically and privately but only temporary. Views revert back after a while.

Back

Preview of the back of card 4

Card 5

Front

the person conforms pubically and privately, and its permanent.

Back

Preview of the back of card 5
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