Social Influence

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What were the results of Asch's study?
Participants conformed in 37% of critical trials
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When someone gives in to group pressure and changes their behaviour
Conformity
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When someone follows the orders of an authority figure
Obedience
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What is informational social influence?
Copying other people's behaviour in ambiguous situations
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What is normative social influence?
Conforming due to our need to be liked
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What is a strength of the Info and Norma explanations?
Wittenbrink: social stereotypes
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What was the aim of Asch's study?
To investigate if participants will yield to group majority even on an unambiguous task.
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Other cards in this set

Card 2

Front

When someone gives in to group pressure and changes their behaviour

Back

Conformity

Card 3

Front

When someone follows the orders of an authority figure

Back

Preview of the front of card 3

Card 4

Front

What is informational social influence?

Back

Preview of the front of card 4

Card 5

Front

What is normative social influence?

Back

Preview of the front of card 5
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