Social Influence

Conformity
A change in a person's behaviour or opinions as a result of real or imagined preassure from a person/group.
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Internalisation
A deep type of conformity where we take on the majority view because we accept it as correct. It leads to a far-reaching and permanent change in behaviour, even when the group is absent.
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Identification
A moderate type of conformity where we act in the same was as the group because we value it and want to be a part of it. But we don't necessarily agree with everything the majority believes.
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Compliance
A superfical and temporary type of conformity where we outwardly go along with the majority view, but privately disagree with it. The change in our behaviour only lasts as long as the group is monitoring us.
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Informative Social Influence
An explanation of conformity that says that we agree with the opinion of the majority because we believe it is correct. We accept it because we want to be correct also. This may lead to internalisation.
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Normative Social Influence
An explanation that says that we agree with the opinion of the majority because we want to be accepted, gain social approval and be liked. This may lead to compliance.
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Group Size
Asch increased the size of the group by adding more confederates, thus increasing the size of the majority. Conformity increased with group size, but only up to a point, levelling off when the majority was greater than three.
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Unanimity
The extent to which all of the group members agree. In Asch's studies, the majority was unanimous when all the confererates selected the same comparison line. This produced the greatest degree of conformity in the naive participants.
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Task Difficulty
Asch's line judging task is more difficult when it becomes harder to work out the correct answer. Conformity increases because naive participants assume that the majority is more likely to be right.
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Social Roles
The parts people play as members of various social groups. Everyday examples include; parents, teachers, student, child etc. These are accompanied by expectations we and others have of what is appropriate behaviour in each role, for example; caring.
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Other cards in this set

Card 2

Front

A deep type of conformity where we take on the majority view because we accept it as correct. It leads to a far-reaching and permanent change in behaviour, even when the group is absent.

Back

Internalisation

Card 3

Front

A moderate type of conformity where we act in the same was as the group because we value it and want to be a part of it. But we don't necessarily agree with everything the majority believes.

Back

Preview of the back of card 3

Card 4

Front

A superfical and temporary type of conformity where we outwardly go along with the majority view, but privately disagree with it. The change in our behaviour only lasts as long as the group is monitoring us.

Back

Preview of the back of card 4

Card 5

Front

An explanation of conformity that says that we agree with the opinion of the majority because we believe it is correct. We accept it because we want to be correct also. This may lead to internalisation.

Back

Preview of the back of card 5
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