Social Influence

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Conformity
Change of public opinion, not private. Stops when the group pressure stops.
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Identification
Conform to behaviour of group when we're apart of it. Identify with the group.
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Internalisation
Permanent change of behaviour. Publicly and privately agree.
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Informational Social Influence (ISI)
Need to be right. Others have better information, believe they are right.
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Normative Social Influence (NSI)
Need to be liked. Don't want to appear foolish or be rejected. Social approval.
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Asch - Procedure
3 comparison lines, 1 standard line. 8 confederates, one naive ppt. Male, American undergraduates.
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Asch - Findings
Naive gave wrong answer - 37% of the time. 75% conformed at least once. Interview - because of NSI.
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Asch - Group Size
3 confederates - conformity rose.
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Asch - Unanimity
Conformity reduced by a quarter - dissenting confederate. Break status quo.
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Asch - Task Difficulty
Conformity increased - more ambiguous. Suggests ISI.
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Social Roles
'Parts' people play as members of social groups, expectations of appropriate behaviour.
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Agentic State
Mental state where no responsibility is felt, acting for an authority figure.
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Legitimacy of Authority
More likely to obey legitimate authority - justified.
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Authoritarian Personality
Adorno - more susceptible to obey authority. Submissive to higher status, dismissive to inferiors. Result of a strict upbringing.
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Social Support
Presence of others who resist. Break social pressure.
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Locus of Control (LOC)
Our belief over how much control we have over our behaviours/actions/events in our lives.
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Social Influence
Individuals/groups change others behaviours. Conformity, obedience, minority influence.
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Social Change
Whole societies change attitudes/beliefs. Woman's suffrage.
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Other cards in this set

Card 2

Front

Conform to behaviour of group when we're apart of it. Identify with the group.

Back

Identification

Card 3

Front

Permanent change of behaviour. Publicly and privately agree.

Back

Preview of the back of card 3

Card 4

Front

Need to be right. Others have better information, believe they are right.

Back

Preview of the back of card 4

Card 5

Front

Need to be liked. Don't want to appear foolish or be rejected. Social approval.

Back

Preview of the back of card 5
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