Social Influence

  • Created by: Kim_Hurn
  • Created on: 06-04-18 11:39
What are the three types of Conformity?
Internalisation, Identification and Compliance.
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What is Internalisation?
Where we take on the majority view because we accept its correct, leading to a far reaching and permanent change in behaviour.
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What is Identification?
Acting the same way because we value it and want to be a part of it.
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What is Compliance?
Outwardly going along with the majority view, but privately disagreeing with it.
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What are the two reasons people conform?
Informational and Normative.
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What is Informational?
Where we accept and agree with the opinion of the majority because we want to be correct.
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What is Normative?
Where we agree with the majority because we want to be accepted, liked and gain social approval.
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What are Asch's Research Variations?
Group Size, Unanimity and Difficulty.
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What did the variation 'Group Size' do?
When there was three confederates conformity rose to 31.8% for the wrong answer, anymore confederates made no differences.
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What did the variation 'Unanimity' do?
Introduced a confederate who disagreed with the others, conformity was reduced by a quarter.
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What did the variation 'Difficulty' do?
Made stimulus line and comparison line more similar, conformity increased suggesting ISI plays a greater role.
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What are Milgram's Situational Variables?
Proximity, Location and Uniform.
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What did the situational variable 'Proximity' do?
When the learner was in the same room, obedience dropped to 40%, in the touch proximity condition it dropped to 30% and in the remote condition a further reduction of 20.5%.
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What did the situational variable 'Location' do?
Changing the location of the study to a run down building where the experimenter had less authority made obedience levels fall to 47.5%.
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What did the situational variable 'Uniform' do?
The experimenter was called away by an inconvenient phone call meaning the role was taken over by an 'ordinary member of the public', in everyday clothing making obedience levels drop to 20%.
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What is Agentic State?
Feeling no personal responsibility for our behaviour, acting for an authority figure.
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What is Autonomous State?
Free to behave according to their own principles and feels responsible for their own actions.
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What are Binding Factors?
Aspects of the situation that allow the person to ignore/minimise the damaging effects of their behaviour and reduces 'moral strain'.
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What is meant by Legitimacy of Authority?
Individuals are more likely to obey people who we perceive have authority over us.
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What are Dispositional Explanations?
Any explanation of behaviour that highlights the importance of the individuals personality.
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Name the Authoritarian Characteristics
Obedient to authority, believe we need strong leaders, contempt for those inferior, inflexible in their look, extreme respect for authority and conventional attitudes towards race etc.
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How is the Authoritarian Personality formed?
Harsh parenting in childhood, where conditional love is present, arguing that these experiences create hostility in the child enabling them to express their feelings.
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What is the definition of Resisting Social Influence?
The ability to withstand social pressure to conform or obey the majority.
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How is Conformity reduced through Social Support?
When other people are present and also not conforming.
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How is Obedience reduced through Social Support?
When other people are disobeying.
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What is meant by Locus of Control?
The sense of what directs events in our lives.
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What is the definition of an Internal Locus of Control?
Believe they are responsible for what happens to them.
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What is the definition of an External Locus of Control?
Believe it's a matter of luck or outside forces.
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What is meant by Minority Influence?
A minority persuade others to adopt their beliefs, attitudes or behaviours.
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What is Consistency?
Keeping the same beliefs both over time and between all the individuals forming the minority, drawing attention.
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What is Commitment?
Demonstrating dedication to their position, acting out of self interest.
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What is Flexibility?
Relentless consistency could be seen unreasonable so the minority would need to accept the possibility of compromising.
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What is the Snowball Effect?
Switching from the majority to minority, the more it happens the faster the rate of conversion.
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What are the special roles of the Minority Influence?
To draw attention through social proof, consistency, deeper processing of the issue, the augmentation principle, the snowball effect and social cryptomesia.
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What is the Augmentation Principle?
Demonstrating committed behaviour to the cause so the majority pay more attention.
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What lessons have we gained from Conformity Research? (Social Change)
Highlighted the importance of dissent in one variation, where one confederate gave correct answers throughout the procedure, breaking the power of the majority and encouraging others to dissent.
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What lessons have we gained from Obedience Research? (Social Change)
It can be used to create social change through the process of gradual commitment, once a small instruction is obeyed it becomes more difficult to resist a bigger one, so people eventually 'drift' into a new behaviour.
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Other cards in this set

Card 2

Front

What is Internalisation?

Back

Where we take on the majority view because we accept its correct, leading to a far reaching and permanent change in behaviour.

Card 3

Front

What is Identification?

Back

Preview of the front of card 3

Card 4

Front

What is Compliance?

Back

Preview of the front of card 4

Card 5

Front

What are the two reasons people conform?

Back

Preview of the front of card 5
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