Social Influence

What is conformity?
A type of social influence involving a change in behaviour or attitude in response to influence of others or social pressure. The pressure can be real or imagined
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Normative social influence (NSI)
Conform to fit in with the group because we wish to gain the approval of other and don't want to be left out.
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Informational social influence (ISI)
The desire to be right - conform due to being unsure of the situation and are uncertain abut how to behave or what to think, so look to others for guidance.
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Accept influence to achieve a favourable reaction from those around them. Adopt an attitude because of the awards/approval associated with it. Publicly but not privately. Most superficial (fake). E.g. laugh at a joke that you don't find funny.
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Accept influence because the content of attitude/behaviour is consistent with own value system. Publicly and privately. Most real. Deepest type. E.g. someone moving in with a vegetarian and becoming a vegetarian themselves even if they move out.
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Adopt an attitude or behaviour because they want to be associated with a articular person/group and gain an identity. Publicly and privately but only temporary. e.g. someone with homophobic views joins police force, changes views, normal after retire
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What is obedience?
Obedience is complying with an order from another person to carry out an action. The person who gives the order usually has power/authority.
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The distance the individual is from the powerful/authoritative person. E.g. in the same room as each other or being in different rooms.
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Changing to a different building e.g. from a police station to own home - more likely to conform in station.
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Power of unifrom
If the individual is in a uniform or if they are in normal clothes e.g. police uniform or jeans and t-shirt.
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Authoritarian Personality
A personality type who is very obedient to those who have power over them. Extreme respect for authority, very submissive to high power and dismissive to inferior (low status). Should have strong powerful leaders. Measured on F-Scale.
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What is independent behaviour?
When someone does not respond to group/social norms. They may see others conforming/obeying however do not pay attention and are not influenced by this.
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Explanations - Resisting to conform
Giving answers in private. Non conforming role model (social support). Group size.
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Explanations - Resisting to obey
Disobedient role model (social support). Uniform. Location. Proximity.
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What is locus of control?
The sense of control people have over success, failures, events in life. Internal- Actions are own choice/responsibility. External- Actions are results of other factors outside control.
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What is social change?
When society adopts a new belief or way of believing that then becomes widely accepted as the norm.
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Not showing doubt/uncertainty and sticking to ideas.
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Sacrificing things for the cause, dedicating time and set backs/consequences.
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Listening to others - seeing point of view and coming back with another.
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Snowball Effect
Over time the minority becomes majority because people join the group.
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Social Cryptoamnesia
People forget that social change was once a minority group.
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Card 2


Normative social influence (NSI)


Conform to fit in with the group because we wish to gain the approval of other and don't want to be left out.

Card 3


Informational social influence (ISI)


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