Internalisation - public and private change. Identification - identifying with the group to be a part of it. Compliance - public but not a private change.
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What are the 2 explanations for conformity?
Informational Social Influence - a cognitive process. Normative Social Influence - an emotional process.
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What were the findings of Asch's line test?
Naive ppt gave the wrong answer 36.8% of the time. 75% of ppts conformed at least once. Conformed to avoid rejection (NSI).
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What were Asch's variations?
Group size, unanimity and task difficulty.
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What were Zimbardo's findings?
The study was stopped after 6 days. 2 days in the 'prisoners' rebelled. Guards employed 'divide and rule' tactics. 1 prisoner released after 1st day and 2 more released on day 4.
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What were Milgram's findings?
12.5% stopped at 300v. 65% of people continued to 450v. 84% of ppts glad they had taken part. Qualitative data also collected.
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What were Milgram's situational variables?
Proximity, location and uniform.
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What is the agentic state?
A mental state where we feel no personal responsibility for our behaviours because we feel we are working for an authority figure.
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What is legitimacy of authority?
An explanation suggesting that we are more likely to obey people who we percieve as having authority over us.
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What were the findings from the authoritarian personality?
People who scored high on the F scale identified w/ strong people. They were conscious of their and other's status - respected those of higher status. Fixed views on other grouos of people.
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What is social support?
The presence of people who resist pressures to conform or obey can help others to do the same - like role models.
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What is locus of control?
The sense we have about what directs events in our lives. Internals - they are responsible. Externals - up to luck / outside forces.
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What is minority influence?
A minority of people persuade others to adopt their beliefs, attitudes or behaviours.
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What are the 3 components of minority influence?
Consistency, commitment and flexibility.
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What is social change?
When whole societies / communities adopt new beliefs, attitudes or behaviours.
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Other cards in this set
Card 2
Front
What are the 2 explanations for conformity?
Back
Informational Social Influence - a cognitive process. Normative Social Influence - an emotional process.
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