Smestow Revision Cards

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What are demographics?
Age, occupation, education, sexuality, gender, race
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What are psychographics?
Loyalty to brands, culture, lifestyle, media interests, buying habits
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What are semiotics?
The message that the text sends to the audience
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What is representation?
The description or portrayal of someone or something in a particular way or as being of a certain nature
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What is connotation?
Deeper meaning
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What is denotation?
Literal meaning
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What is ideology?
The idea’s behind a media text. In any society there is an agreed set of beliefs that underpins the society
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What is hegemony?
The accepted and agreed beliefs in any particular society
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What is diegetic sound?
Sound whose source is visible on screen or whose source is implied to be present by the actions of the film
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What are examples of diegetic sound?
Voices of characters, sounds made by objects in the story, Music represented as coming from instruments in the story
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What is non-diegetic sound?
Sound shose source is neither visible on the screen nor has been implied to be present in the actions
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What are some examples of non-diegetic sound?
Narrator's commentary, sound effects added to a dramatic event, mood music
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What is hybrid?
Multiple genre
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What is genre?
Category of a media text based on codes and conventions
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What is mise-en-scene?
Everything that is in the scene
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What are the things that are included in mise-en-scene?
Props, costume, camera angles, lighting, colour
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What is high-key lighting?
Bright lighting
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What is low-key lighting?
Dull lighting
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What is ambient sound?
Background noise
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What is direct-mode of address?
When the actor speaks directly to the camera
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What is an example of direct mode of address?
Miranda
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What 5 variables should be considered when creating a shot?
Movement, focus, camera angles, shot size, framing
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What is proxemics?
The way in which the space in the scene is being used
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What do visual codes include?
Clothing and physical appearancegesture and body language, facial expressions, setting, use of colour
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What do technical codes include?
Ambient noise, voice over, sound, movement, shots, camera movement, editing, pace of camera, lighting
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What is a medium-two shot?
Two people at medium distance
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When is a panning shot often used?
In Westerns
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What is a common use of the tilt?
To slowly reveal something
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When is a crane shot useful?
Shows setting, high cost, convey movement/flying motion
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What is a car mounted shot?
Camera attached to moving car/windscreen, exaggerates speed, films a conversation between 2 front seat characters
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What is long shot?
Shows entire figure/object in relation to its surroundings
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What is a head-on shot?
When the action comes straight at the camera
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What is a high angle?
The camera is located above the subject and films down on it , Sometimes used to shows which character is more powerful
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What is a reverse angle?
Switches between the 2 or more subjects in a dialogue scene, Shot from the other side of the subject
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What is a match cut?
Two shots which have some relationship joined together seamlessly through a fast transition as if they were in the same scene
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What is an arc shot?
Camera moves around the object in a circular motion in order to show the image from more angles
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What is a zoom shot?
Either zooms in to isolate subject or zooms out to show it in a wider context
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What is an aerial shot?
Shows the entire image from a high position, Sometimes called a bird’s eye shot
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What is a dolly shot?
The camera is placed on a dolly and moves at a constant rate, Doesn’t necessarily follow the action
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What is a tracking shot?
Follows the action at a constant distance, keeps the subject in focus
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What is a medium shot?
Shot from knees/waist up from a medium distance, Generally shows more body language and less specific detail
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What is a close-up shot?
Tightly frames a person or object to show detail/emotion
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What is an establishing shot?
Sets up/establishes the setting of the scene, typically at start of movie
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What is an action match?
Cutting to show another angle of the scene
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What is an eye-line match?
Cutting to show what a character is looking at
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What is a handheld shot?
Filmed from the cameraman’s own hands so is a little shaky, Can be used to show the subjects perspective or emotion
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What is a low angle?
Typically shot from knees up , can be used to show power
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What is a point of view shot?
The camera shows the scene from a character’s perspective, You can see through a character’s eyes
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What is cross-cutting?
Cutting between 2 or more scenes that are happening simultaneously
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What does ethnicity refer to?
Culture, heritage, religion, ancestory
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What is the ethnicity case study?
Slumdog Millionaire
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In Slumdog Millionaire, how is ethnicity represented through body language?
Jealous, serious, nervous, unforgiving, contestant intimidated, Kids felt worthless when police threw rubbish at them
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In Slumdog Millionaire, how is ethnicity represented through attitudes?
Naivety, jealousy, disbelief, condescending, upper-class, consider poor to be worthless
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How do the costumes in Slumdog Millionaire represent ethnicity?
Kids wearing tatty clothes suggesting poorness, presenter in smart clothes, upper class
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What are the theories for representation of gender?
Tuchmann, Van Zoonen
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What is Symbolic Annihilation?
The absence of representation, or under representation, of some group of people in the mass media
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What is Van Zoonen's theory?
Women hardly appear in the mass media and when they do it is negative
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What are the case studies for representation of gender?
The Hustle, The Royle Family, Eastenders, Merlin, Casino Royale, Goldfinger, Justin's House, Uncharted, Tomb Raider
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How is genre represented in Eastenders?
Zainab is cleaner/sly/busybody/bossy, Massood is working
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How is gender represented in Merlin?
Women spectate, men fight
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How are women represented in The Hustle?
Close-up of diamond ring, hair appointments, shopping, dresses
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How are men represented in The Hustle?
Money grabbing, smoking, wearing red tie suggests fieriness, deceiving
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How is gender represented in The Royle Family?
Jim bosses Barbara around, sits down entire programme, Barbara cleans, Jim insensitive
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How is gender represented in Justin's House?
Little Monster’s female, long eyelashes suggests women like to look good, comes up with ideas but otherwise stays quiet and lets the men get on with it
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How are women represented in Goldfinger?
James Bond is sex obsessed, play golf, manipulative, deceiving
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How are women represented in Goldfinger?
Push over, cleaner, sly as she knows assassin is there
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How are men represented in Casino Royale compared to Goldfinger?
Men don't appear to treat women women as objects, fairer, comforting, JB treats Vespa as his equal as they are in the same situation
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How are women treated in Casino Royale compared to Goldfinger?
More authoritative jobs, smarter, equal, more involved in action, vulnerable when Vespa is in the shower
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Why is Casino Royale different to Goldfinger?
The film has become more modernised, more adapted to modern stereotypes
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What was Stuart Hall's theory?
Dominant reading, negotiated reading, oppositional reading
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What is negotiated reading?
The reader partly shares the texts code and broadly accepts the preferred reading, but sometimes resists and modifies it in a way which reflects their own positionn
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What is dominant reading?
The reader fully shares the texts code and accepts and reproduces the preferred reading – in such a stance the code seems ‘natural’ and ‘transparent’
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What are the case studies for representation of age?
One Direction, Santander, TBEMH
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How is One Direction represented in their video?
Enthusiastic, bubbly, helpful, wholesome, light-hearted, positive, well-respected, popular
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Talk about the cinematography in the 1D video?
Community event, David Cameron suggests popularity of band, popularity of band mirrors that of band, benefit charity reputation
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How is 1D represented through mise-en-scene?
Grubby clothes, dusty environment, red noses, throw themselves into culture, video, video around the world suggests everyone can help, targets government
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How are middle-aged people represented in the Santander advert?
Busy, professional, no sign of recession, smart clothes, working, successful, normal everyday scenario's
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How are middle-aged people represented through mise-en-scene?
Jessica Ennis, Ror Mcllroy, Jenson Button, oufits suit profession, jingle easy to remember ABC
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How are elderly people represented in TBEMH?
Adventurous, fussy, stuck in their ways, sarcastic, fun, upper-class, sceptical, judgemental, snobby, rich, bought up in another generation
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How are elderly people represented through mise-en-scene?
Dull lighting at airport suggests their perception, dull British outfits compared to bright Indian clothes, community culture
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What are the documentaries case studies?
How to Dodge Tax, Supersize Me, The Batman Shootings
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How are places represented in The Batman Shootings
Aurora dangerous and crazy place to live
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How are people represented in The Batman Shootings?
James Holmes - a regular guy who dropped out of uni, clever, shows people's opinions on guns
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What are the demographics and pschographics of The Batman Shootings?
People who want to know what really happened, fellow Americans,
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What is oppositional reading?
The interpretation of the text that is wholly contrary to the text's dominant meanings.
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What are some other observations about The Batman Shootings?
Presenter has annoying voice, relates everything back to her, doesn't show James Holmes' reaction but childhood
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What is the Batman Shootings documentary about?
James Holmes - movie premier, stands up and shoots audience
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What is the How to Dodge Tax documentary about?
People who think that the tax in this country is too high, investigates companies who are hiding people's tax
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What are the demographics and psychographics of the How To Dodge Tax documentary?
Everybody could watch it, people who pay their license fee, appeals to tax payers, mass audience, and business people, interested in money, concerned for the running of the country
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How are people represented in the How To Dodge Tax documentary?
Negatice - professional, honest vs. dishonest
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What are some other observations about the How to Dodge Tax documentary?
Secret camera makes watcher feel involved, split screen keeps it modern
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Other cards in this set

Card 2

Front

What are psychographics?

Back

Loyalty to brands, culture, lifestyle, media interests, buying habits

Card 3

Front

What are semiotics?

Back

Preview of the front of card 3

Card 4

Front

What is representation?

Back

Preview of the front of card 4

Card 5

Front

What is connotation?

Back

Preview of the front of card 5
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