simon and chabris

?
aim of the study
to investigate inattentional blindness in dynamic scenes.
1 of 14
method
lab experiment
2 of 14
design used
independent measures
3 of 14
independent variables
transparent or opaque video/ hard or easy task/ black or white team/ umbrella woman or gorilla.
4 of 14
dependent variable
how many people noticed the unexpected event
5 of 14
participants
228 undergraduates but only 192 results were used from the sample
6 of 14
results
54% noticed, 46% didnt notice/ 67% noticed opaque, 42% noticed transparent/ 64% noticed easy, 45% noticed hard/ 65% noticed umbrella, 44% noticed gorilla
7 of 14
conclusion
people do have inattentional blindness in dynamic scenes.
8 of 14
inattentional blindness
failure to see an event or object in your line of sight because you are so focused on another element.
9 of 14
rewards for participating
some had no paymeny/ some given a large candy bar/ some received cash payment
10 of 14
three questions the participants could be asked
1. while you were doing the counting, did you notice anything unusual in the video? 2. did you notice anything other than the players? 3. did you see the umbrella woman or gorilla walk across the screen?
11 of 14
ethical guidelines upheld
fully debriefed after the test/ informed consent was given to participants.
12 of 14
ethnocentrism
not ethnocentric in the sense that cognitive processes are species specific/ ethnocentric as only university educated peoples cognitive processes were used.
13 of 14
validity
may not be accurate test if participants had seen a similar video before
14 of 14

Other cards in this set

Card 2

Front

method

Back

lab experiment

Card 3

Front

design used

Back

Preview of the front of card 3

Card 4

Front

independent variables

Back

Preview of the front of card 4

Card 5

Front

dependent variable

Back

Preview of the front of card 5
View more cards

Comments

No comments have yet been made

Similar Psychology resources:

See all Psychology resources »See all inattentional blindness resources »