people do have inattentional blindness in dynamic scenes.
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inattentional blindness
failure to see an event or object in your line of sight because you are so focused on another element.
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rewards for participating
some had no paymeny/ some given a large candy bar/ some received cash payment
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three questions the participants could be asked
1. while you were doing the counting, did you notice anything unusual in the video? 2. did you notice anything other than the players? 3. did you see the umbrella woman or gorilla walk across the screen?
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ethical guidelines upheld
fully debriefed after the test/ informed consent was given to participants.
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ethnocentrism
not ethnocentric in the sense that cognitive processes are species specific/ ethnocentric as only university educated peoples cognitive processes were used.
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validity
may not be accurate test if participants had seen a similar video before
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