Setting marketing objectives 5.0 / 5 based on 1 rating ? Business StudiesKey termsASAQA Created by: alishamarieCreated on: 30-12-15 22:47 7410869231 Across 1. A measure of the degree of attachment that a consumer has for a particular brand of a product. High brand loyalty for one product will reduce the likelihood of a consumer switching to another brand (5, 7) 7. Measures the number of items sold or produced (such as the number of televisions sold) (5, 6) 8. Measures the financial worth of the items sold, e.g. £30 million of televisions. (5, 5) 9. The volume of sales of a product (e.g. the number of computers sold) or the value of sales of a product (e.g. the total revenue from computer sales) (6, 4) 10. The percentage or proportion of the total sales of a product or service achieved by a firm or a specific brand of a product (6, 5) Down 1. A name, sign, symbol, design or slogan linked to a particular product or service in order to differentiate it from its competitors (5) 2. The percentage change in sales (volume or value) for a specific business or product over a period of time, e.g. sales growth of Brompton bicycles (5, 6) 3. The anticipating and satisfying of customers' wants in a way that delights the consumer and also meets the needs of the organisation. (9) 4. The goals of the marketing function in an organisation, these goals must be consistent with the goals of the organisation as a whole (9, 10) 6. The percentage change in sales (volume or value) of a generic product or service, over a period of time, e.g. market growth of bicycles in general, rather than a specific make of bicycle) (6, 6)
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