The process of applying techniques to a website with the aim of having your page listed further up the rankings on a search engine, with the goal of driving more traffic to the website
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Search Engine
A tools to help organise and find content on the website
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Spiders
Software that crawls through all of the content of every web page available to the search engine and brings up the most relevant results on the first pages
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Key words
A term that describes the contents of a webpage
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Broad Match
The default type of keyword used in Google AdWords, to help deliver relevant matches, this match type may also take the customer's recent search activities into account
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Pay Per Click
A business model whereby a company that has placed an advert on a website pays a sum of money to the host website when a user clicks on the advertisement
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Pay Per Impression
Cost per impression refers to the rate that an advertiser has agreed to pay per 1,000 views of a particular advertisement
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Link Building
The process of acquiring hyperlinks from other websites to your own
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On Page SEO
Refers to all the things that you can do on your website to help you rank higher
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Off Page SEO
Refers to all the things you can do off your website to help you rank higher
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Social Media Optimisation
The .use of a number of social media channels and communties to generate publicity to increase the awareness of a product, brand or event
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Mobile Optimisation
The process of optimising a website for mobile devices
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Other cards in this set
Card 2
Front
A tools to help organise and find content on the website
Back
Search Engine
Card 3
Front
Software that crawls through all of the content of every web page available to the search engine and brings up the most relevant results on the first pages
Back
Card 4
Front
A term that describes the contents of a webpage
Back
Card 5
Front
The default type of keyword used in Google AdWords, to help deliver relevant matches, this match type may also take the customer's recent search activities into account
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