Semiotics - Introduction to key terms 0.0 / 5 ? Media StudiesSemioticsASWJEC Created by: Amanda ArcherCreated on: 22-09-13 20:49 Semiotics The study of signs and symbols 1 of 14 Symbolic Sign A sign which does not look like the object or signified but has come to be accepted with a particular meaning 2 of 14 Sign It consists of a signifier and something that is signified 3 of 14 Indexical Sign Is a sign that suggests other meanings as a connected referent 4 of 14 Iconic Sign A sign which is a direct representation of the object or thing signified 5 of 14 Code A combination of signs that gives a sense of the whole 6 of 14 Denotation A description of what can be seen in the text before meanings are attached to it 7 of 14 Connotation The meaning placed upon the code or sign according to its context 8 of 14 Primary Codes Includes language, writing, dress codes, colours and NVC 9 of 14 Secondary Codes Includes media specific e.g. format, layout, lighting, camera, angle & movement, framing, shot scale 10 of 14 Polysemic Signs & codes which are ‘open’ until the meaning is tied down. 11 of 14 Anchorage A sign or signs that reinforces the preferred meaning of an image. 12 of 14 Preferred Meaning The meaning the producer or (endcoder) intends to be understood by the audience (decoder) 13 of 14 Mode of Address The way a media image/artefact is positioned in relation to an audience 14 of 14
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