Semiotics - Introduction to key terms

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Semiotics
The study of signs and symbols
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Symbolic Sign
A sign which does not look like the object or signified but has come to be accepted with a particular meaning
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Sign
It consists of a signifier and something that is signified
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Indexical Sign
Is a sign that suggests other meanings as a connected referent
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Iconic Sign
A sign which is a direct representation of the object or thing signified
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Code
A combination of signs that gives a sense of the whole
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Denotation
A description of what can be seen in the text before meanings are attached to it
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Connotation
The meaning placed upon the code or sign according to its context
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Primary Codes
Includes language, writing, dress codes, colours and NVC
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Secondary Codes
Includes media specific e.g. format, layout, lighting, camera, angle & movement, framing, shot scale
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Polysemic
Signs & codes which are ‘open’ until the meaning is tied down.
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Anchorage
A sign or signs that reinforces the preferred meaning of an image.
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Preferred Meaning
The meaning the producer or (endcoder) intends to be understood by the audience (decoder)
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Mode of Address
The way a media image/artefact is positioned in relation to an audience
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Other cards in this set

Card 2

Front

Symbolic Sign

Back

A sign which does not look like the object or signified but has come to be accepted with a particular meaning

Card 3

Front

Sign

Back

Preview of the front of card 3

Card 4

Front

Indexical Sign

Back

Preview of the front of card 4

Card 5

Front

Iconic Sign

Back

Preview of the front of card 5
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