Semiotics

sign
a word or image that is used to represent an object or idea
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signifier/ signified
the 'thing' that conveys the meaning/ and the meaning is conveyed. EG: a red rose is a signifier, the signified is love.
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Icon
visual element of a media text
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index
a sign that has a direct relationship with something it signifies, such as smoke signifies fire.
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Code
a sign contained within a media product that gives clues to the meaning
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Technical codes
They have all to do with the way a text is technically constructed- camera angles, framing, typography and lighting etc.
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visual codes
Codes that are decoded on a mainly connotational level- things that draw on our experience and unterstanding of other media texts, this includes Iconography
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Iconography
Is concerned with the use of visual images and how they trigger the audience expectations of a particular genre; knife in horror films
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Symbol
A symbol is a sign that suggests another idea beyond the simple denotation.
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Anchorage
Anchorage is the way in which a written text fixes the meaning of an image.of an image.
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Ideology
Ideology is a set of ideas or beliefs which are held to be acceptable by the creatores of the media text, maybe in line with those of the dominant ruling social groups in society.
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Other cards in this set

Card 2

Front

signifier/ signified

Back

the 'thing' that conveys the meaning/ and the meaning is conveyed. EG: a red rose is a signifier, the signified is love.

Card 3

Front

Icon

Back

Preview of the front of card 3

Card 4

Front

index

Back

Preview of the front of card 4

Card 5

Front

Code

Back

Preview of the front of card 5
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