Semiotics

Signifier and Signified
Denotation/ Connotation
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Charles Pierce
Different types of signs
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Iconic sign
Close relationship to object being signified
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Indexical sign
Assumes a relationship between signifier and signified
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Symbolic sign
No obvious relationship
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Signs and wider contexts
Signs rely on culture and change overtime
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Signs and culture
Meaning depend on culture: subjective to bias
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Saussure
3 different levels which we read texts
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Syntactic level
Basic denotations
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Representational level
Representations conveyed
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Symbolic level
Hidden cultural or symbolic meanings
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Barthes
Understanding rests on relationship to our culture: values and ideologies, layer of signification and conformity
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Producers
Choose the signs: influence meaning
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Other cards in this set

Card 2

Front

Charles Pierce

Back

Different types of signs

Card 3

Front

Iconic sign

Back

Preview of the front of card 3

Card 4

Front

Indexical sign

Back

Preview of the front of card 4

Card 5

Front

Symbolic sign

Back

Preview of the front of card 5
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