Semiotics 0.0 / 5 ? Media StudiesTheoriesA2/A-levelAQA Created by: ellenlyn0ttCreated on: 08-06-18 14:53 Signifier and Signified Denotation/ Connotation 1 of 13 Charles Pierce Different types of signs 2 of 13 Iconic sign Close relationship to object being signified 3 of 13 Indexical sign Assumes a relationship between signifier and signified 4 of 13 Symbolic sign No obvious relationship 5 of 13 Signs and wider contexts Signs rely on culture and change overtime 6 of 13 Signs and culture Meaning depend on culture: subjective to bias 7 of 13 Saussure 3 different levels which we read texts 8 of 13 Syntactic level Basic denotations 9 of 13 Representational level Representations conveyed 10 of 13 Symbolic level Hidden cultural or symbolic meanings 11 of 13 Barthes Understanding rests on relationship to our culture: values and ideologies, layer of signification and conformity 12 of 13 Producers Choose the signs: influence meaning 13 of 13
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