semiotics 4.0 / 5 based on 1 rating ? Media StudiesSemioticsASAQA Created by: chamurCreated on: 06-12-14 13:39 Indexical sign Points to what it represents (link to a main idea.) 1 of 11 Iconic sign Looks like what it represents (Anything can be iconic.) 2 of 11 Symbolic sign Chosen to represent somehing of association. 3 of 11 Semiotics The study of signs symbols and meaning, a method for deconstructing media texts. 4 of 11 paradigmatic choices A choice made to reinforce a product's message, through the use of signs that represent the same catergory or object or idea. 5 of 11 syntagm A chain of meaning or the completed text. 6 of 11 Signifier The physical object. 7 of 11 Negoitated meaning A process where an individual or group alters the significance of a message from a text. 8 of 11 Oppositional reading An interpretation of a media text by a reader whose social position puts them against the idea presented by preferred reading. 9 of 11 Preferred reading The way the media product is shown by the ideology of the society in which it is viewed. 10 of 11 Subjective Allowing personal opinion to affect news reporting. 11 of 11
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