semiotics

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  • Created by: chamur
  • Created on: 06-12-14 13:39
Indexical sign
Points to what it represents (link to a main idea.)
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Iconic sign
Looks like what it represents (Anything can be iconic.)
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Symbolic sign
Chosen to represent somehing of association.
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Semiotics
The study of signs symbols and meaning, a method for deconstructing media texts.
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paradigmatic choices
A choice made to reinforce a product's message, through the use of signs that represent the same catergory or object or idea.
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syntagm
A chain of meaning or the completed text.
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Signifier
The physical object.
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Negoitated meaning
A process where an individual or group alters the significance of a message from a text.
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Oppositional reading
An interpretation of a media text by a reader whose social position puts them against the idea presented by preferred reading.
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Preferred reading
The way the media product is shown by the ideology of the society in which it is viewed.
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Subjective
Allowing personal opinion to affect news reporting.
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Other cards in this set

Card 2

Front

Looks like what it represents (Anything can be iconic.)

Back

Iconic sign

Card 3

Front

Chosen to represent somehing of association.

Back

Preview of the back of card 3

Card 4

Front

The study of signs symbols and meaning, a method for deconstructing media texts.

Back

Preview of the back of card 4

Card 5

Front

A choice made to reinforce a product's message, through the use of signs that represent the same catergory or object or idea.

Back

Preview of the back of card 5
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