semiotic analysis key terminology

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arbitrary or symbolic sign
a sign where the meaning of it is culturally acquired
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code
a system used to create meaning
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connotation
the meaning created by a sign
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decoding
when audiences interpret a text
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denotation
the literal meaning of a sign or code
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encoding
the intended meaning in a text
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iconic sign
looks like what it represents
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indexical sign
where there is a relationship between the signifier and signified
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myth
the way in which certain signs contribute to ideologies in our society
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paradigm
a class of objects or concepts
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polysemic
a sign that has more than one meaning
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sign
the sum of the signifier plus signified
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signified
the meaning that is intended from a sign
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signifier
works with signified to combine into a sign
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syntagm
an element which follows another in a particular sequence
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Other cards in this set

Card 2

Front

code

Back

a system used to create meaning

Card 3

Front

connotation

Back

Preview of the front of card 3

Card 4

Front

decoding

Back

Preview of the front of card 4

Card 5

Front

denotation

Back

Preview of the front of card 5
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