Section 3 : Marketing 4.0 / 5 based on 1 rating ? Business Studies-IGCSEAll boards Created by: pizzaislifeCreated on: 14-05-16 10:24 A small specialised segment of a bigger market niche market 1 of 14 distinguishes it from competitors brand image 2 of 14 refers to people who are potential buyers target audience 3 of 14 buying and selling things through the internet e-commerce 4 of 14 info already collected and available for others secondary research 5 of 14 getting and analysing info about a market market research 6 of 14 the stages a product will pass through product life cycle 7 of 14 its a container and is there for promotion packaging 8 of 14 it is a feature that makes the product different USP 9 of 14 price set lower than competitors and enter a new market penetration pricing 10 of 14 price set high because its a new product in the market price skimming 11 of 14 low price for a short time promotional pricing 12 of 14 its a sub-group of a market and consumers have same preferences market segment 13 of 14 the cost of manufacturing the product plus a profit mark-up cost-plus pricing 14 of 14
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