Seaton case study 5.0 / 5 based on 1 rating ? Businesscase studyA2/A-levelCIE Created by: Herbert_Created on: 24-05-22 10:11 What type of ownership is Seaton Town Council (STC) Owned by the public sector 1 of 34 Where is STC located? Seaton, East coast of England 2 of 34 What is the population of Seaton 108,000 3 of 34 Who currently runs STC? Politicians recently elected by the local residents in an election 4 of 34 What is Seaton’s economy reliant on? Tourism and the fishing industry 5 of 34 How does the average income in Seaton compare to the rest of the UK? 60% of the UK average 6 of 34 What services do STC provide? Transport, housing, waste management, economic development 7 of 34 How are these services funded? Funded in part by the taxes paid by local residents and businesses 8 of 34 What have Seaton’s residents complained about? Traffic congestion and poor parking facilities 9 of 34 What are the concerns of shop keepers and leisure business owners? Transport problems to the town will reduce the number of local journeys and therefore negatively affect revenue 10 of 34 What changed in May 2021? Political control changed, meaning new councillors were elected 11 of 34 What are STC’s priorities for the next 3 years? Improving local transport, supporting local retail businesses, seeking efficiencies in council spending without raising taxes 12 of 34 What is the service that STC offer? A Park and ride service from 2 car parks on the edge of the town 13 of 34 How does this service operate? Park your car for free and passengers pay for the bus ride into town 14 of 34 When did this service start? 2011 15 of 34 Who are the customers of this service? Mainly those living in nearby rural areas who visit the town for shopping or leisure facilities but also people who are tourists to the town 16 of 34 What is the current trend for usage of the P&R service? In decline 17 of 34 What is the capacity utilisation of the service? Can you do any calculations/comparisons with this data 2/3 capacity in summer, 1/3 in the winter 18 of 34 What is a deficit? How much deficit is the service in? A deficit indicates the council are spending more money on the service that it is bringing in in revenue In 2021 this was £150,000 19 of 34 What do the leadership of STC wish to reduce? The deficit! 20 of 34 How do the leadership of STC intend to make this reduction? 3 possible options: New bus lanes, new car parking charge, close one car park 21 of 34 Who is Layla Asfor and what has she been asked to do? Head of Transport Services. She has been asked to investigate the three options 22 of 34 Who has Layla asked to investigate this issue and what is the objective of the investigation? An external consultant 23 of 34 What should Layla’s report include? A recommended option or a combination of options 24 of 34 How could this option improve the P&R service in Seaton? Reduce buses getting into the congestion. Allows them to make straight forward journeys 25 of 34 Where would the bus lanes go? Directly to the centre of town 26 of 34 What is the current problem this will solve? Congestion and delays and will allow locals and tourists to visit the town more easily 27 of 34 How long would the bus lanes take to install? 6 months 28 of 34 What are the details of how the new charge would work? How much is the charge? All drivers will have to pay a flat rate charge of £1 to park their vehicles whether or not they use the P&R service 29 of 34 Why do some drivers park there, but not use the P&R bus service? The car park is free! Drivers can park and them make the remainder of their journey by foot or cycle 30 of 34 Is one car park more popular than the other? No, both car parks are used by approximately the same number of people 31 of 34 How are the car parks currently owned? 0 are owned by the council, both are leased from local land owners 32 of 34 Is there an issue with the lease? One site lease will expire in 2 years time 33 of 34 What would this option do to the capacity of the P&R service? Fewer bus journeys would be needed 34 of 34
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