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6. Which of these is NOT a way of undermining less powerful social groups?

  • immediate gratification
  • negative stereotypes
  • marginalisation
  • moral panics

7. What purpose does concentration of media ownership and control serve according to advocates of the Manipulative Model?

  • The creation of a media more tightly controlled by the capitalist ruling-class
  • It is a way of benefiting smaller companies with no other way of accessing global resources
  • It acts as a way of granting impartial media coverage
  • It allows media made in non-Western countries to flourish in the Western World

8. What did the working-class unionists in Morley's "Nationwide Audience" study think of the documantary on the 1984 Miners' Strike?

  • They found it boring and irrelevant
  • They thought it was completely impartial
  • They thought it was extremely biased in favour of the employers
  • They thought it was extremely biased in favour of the strikers

9. Which of these theorists disagrees with the pluralist view of an impartial media?

  • Webber
  • Bagdikian
  • Baudrillard
  • Burnham

10. What is the view advocated by the two-step flow model?

  • Consumers and the media have equal control over each other
  • The media and its consumers are controlled by the ruling class
  • The media is controlled by its consumers
  • Consumers are controlled by the media