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6. Which of these is NOT a way of undermining less powerful social groups?
- immediate gratification
- negative stereotypes
- marginalisation
- moral panics
7. What purpose does concentration of media ownership and control serve according to advocates of the Manipulative Model?
- The creation of a media more tightly controlled by the capitalist ruling-class
- It is a way of benefiting smaller companies with no other way of accessing global resources
- It acts as a way of granting impartial media coverage
- It allows media made in non-Western countries to flourish in the Western World
8. What did the working-class unionists in Morley's "Nationwide Audience" study think of the documantary on the 1984 Miners' Strike?
- They found it boring and irrelevant
- They thought it was completely impartial
- They thought it was extremely biased in favour of the employers
- They thought it was extremely biased in favour of the strikers
9. Which of these theorists disagrees with the pluralist view of an impartial media?
- Webber
- Bagdikian
- Baudrillard
- Burnham
10. What is the view advocated by the two-step flow model?
- Consumers and the media have equal control over each other
- The media and its consumers are controlled by the ruling class
- The media is controlled by its consumers
- Consumers are controlled by the media