SCLY3 Mass Media

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  • Created by: scjman
  • Created on: 14-04-14 17:40

1. What is the view advocated by the two-step flow model?

  • The media and its consumers are controlled by the ruling class
  • The media is controlled by its consumers
  • Consumers and the media have equal control over each other
  • Consumers are controlled by the media
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2. Which of these is NOT an example of "new media"?

  • YouTube
  • television
  • blogging
  • social networking

3. What purpose does concentration of media ownership and control serve according to advocates of the Manipulative Model?

  • It allows media made in non-Western countries to flourish in the Western World
  • The creation of a media more tightly controlled by the capitalist ruling-class
  • It acts as a way of granting impartial media coverage
  • It is a way of benefiting smaller companies with no other way of accessing global resources

4. Which of these theorists disagrees with the pluralist view of an impartial media?

  • Bagdikian
  • Burnham
  • Baudrillard
  • Webber

5. What did the working-class unionists in Morley's "Nationwide Audience" study think of the documantary on the 1984 Miners' Strike?

  • They found it boring and irrelevant
  • They thought it was completely impartial
  • They thought it was extremely biased in favour of the employers
  • They thought it was extremely biased in favour of the strikers

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