SCLY3 Mass Media

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  • Created by: scjman
  • Created on: 14-04-14 17:40

1. What is the view advocated by the two-step flow model?

  • Consumers and the media have equal control over each other
  • The media is controlled by its consumers
  • Consumers are controlled by the media
  • The media and its consumers are controlled by the ruling class
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2. Which of these theorists disagrees with the pluralist view of an impartial media?

  • Bagdikian
  • Burnham
  • Baudrillard
  • Webber

3. Which of these is NOT a news value?

  • scandal
  • hyperreality
  • conflict
  • proximity to home

4. What does the media create according to Marcuse (1964)?

  • news values
  • hyperreality
  • false needs
  • moral panics

5. What is a moral panic?

  • An exagerrated media reaction to social groups perceived as a threat
  • A way of creating false needs
  • An instance of impartial news coverage
  • A news value

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