SCLY3 Mass Media

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  • Created by: scjman
  • Created on: 14-04-14 17:40

1. What is the view advocated by the two-step flow model?

  • The media is controlled by its consumers
  • Consumers are controlled by the media
  • Consumers and the media have equal control over each other
  • The media and its consumers are controlled by the ruling class
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2. What is a moral panic?

  • An exagerrated media reaction to social groups perceived as a threat
  • An instance of impartial news coverage
  • A news value
  • A way of creating false needs

3. Which of these is NOT an example of "new media"?

  • blogging
  • YouTube
  • television
  • social networking

4. What did the working-class unionists in Morley's "Nationwide Audience" study think of the documantary on the 1984 Miners' Strike?

  • They thought it was extremely biased in favour of the strikers
  • They thought it was extremely biased in favour of the employers
  • They thought it was completely impartial
  • They found it boring and irrelevant

5. Which of these theorists disagrees with the pluralist view of an impartial media?

  • Webber
  • Bagdikian
  • Baudrillard
  • Burnham

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