SAMPLING 0.0 / 5 ? Business StudiesMarketing and competitive environmentsMarketing mixA2/A-levelOCR Created by: Michaela96Created on: 02-02-14 12:28 Give 3 factors that influence sampling Size, method, population 1 of 9 Give the 6 types of sampling Random, stratified, cluster, systematic, quota, convenience 2 of 9 What is random sampling? Where people are picked at random and have an equal chance 3 of 9 Give 2 advantages of random sampling Unbiased, representative 4 of 9 What is stratified sampling? different 'layers'/ groups chosen within the population 5 of 9 What is cluster sampling? Certain groups are chosen and a random sample is taken of each 6 of 9 What is systematic sampling? the nth unit in the population 7 of 9 What is quota sampling? Where the population is divided into a variable and drawn from each 8 of 9 What is convenience sampling? Where people volunteer at the location = easier 9 of 9
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