Other questions in this quiz

2. a disadvantage of random sampling is that

  • it is prone to bias
  • it has a high risk of sampling error
  • you need a complete and accurate population listing
  • it is time consuming

3. a strength of quota sampling is that

  • it is quick and easy
  • it is representative
  • it is readily available
  • it can be costly

4. entire population is divided into groups before a random sample of these is collected e.g. geographically

  • Cluster sampling
  • Random sampling
  • Spatial sampling
  • Stratified sampling

5. aims to obtaina representative sample of the overall population by dividing them using variables such as age and gender

  • Sratified sampling
  • Random sampling
  • Quota sampling
  • Systematic sampling


No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all Market Research resources »