Sampling methods

HideShow resource information
sampling
asking a smaller, representative group in order to find out the opinions of a larger group
1 of 7
random
where everyone in the population has an equal chance of being included in the survey
2 of 7
quota
where the no. and characteristics of people surveyed are deliberately matched to the actual population
3 of 7
stratified
where the population is divided into smaller groups, which are the ones most likely to be interested in the product
4 of 7
cluster
where a particular group is included, hopefully reflecting the views of the whole population, when info. about the population is incomplete
5 of 7
systematic
where a set formula is used (e.g. every tenth person) to select the people involved in the research
6 of 7
convenience
where any non-scientific method is used to help the speed of response and lower the cost of it
7 of 7

Other cards in this set

Card 2

Front

where everyone in the population has an equal chance of being included in the survey

Back

random

Card 3

Front

where the no. and characteristics of people surveyed are deliberately matched to the actual population

Back

Preview of the back of card 3

Card 4

Front

where the population is divided into smaller groups, which are the ones most likely to be interested in the product

Back

Preview of the back of card 4

Card 5

Front

where a particular group is included, hopefully reflecting the views of the whole population, when info. about the population is incomplete

Back

Preview of the back of card 5
View more cards

Comments

No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all Role of business resources »