Sampling methods 0.0 / 5 ? Business StudiesRole of businessASOCR Created by: laurennnnnnnCreated on: 05-05-16 19:13 sampling asking a smaller, representative group in order to find out the opinions of a larger group 1 of 7 random where everyone in the population has an equal chance of being included in the survey 2 of 7 quota where the no. and characteristics of people surveyed are deliberately matched to the actual population 3 of 7 stratified where the population is divided into smaller groups, which are the ones most likely to be interested in the product 4 of 7 cluster where a particular group is included, hopefully reflecting the views of the whole population, when info. about the population is incomplete 5 of 7 systematic where a set formula is used (e.g. every tenth person) to select the people involved in the research 6 of 7 convenience where any non-scientific method is used to help the speed of response and lower the cost of it 7 of 7
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