A group of people who are the focus of the researcher's interest, from which a smaller sample is drawn
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Sample
A group of people who take part in a research investigation. The sample is drawn from a (target) population and is presumed to be representative of that population, i.e. it stands 'fairly' for the population being studied
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Sampling techniques
The method used to select people from the population
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Bias
In the context of sampling, when certain groups may be over or under-represented within the sample selected. This limits the extent to which generalizations can be made to the target population
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Generalisation
The extent to which findings and conclusions froma particular investigation can be broadly applied to the population. This is made possible if the sample of participants is representative of the population
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Other cards in this set
Card 2
Front
A group of people who take part in a research investigation. The sample is drawn from a (target) population and is presumed to be representative of that population, i.e. it stands 'fairly' for the population being studied
Back
Sample
Card 3
Front
The method used to select people from the population
Back
Card 4
Front
In the context of sampling, when certain groups may be over or under-represented within the sample selected. This limits the extent to which generalizations can be made to the target population
Back
Card 5
Front
The extent to which findings and conclusions froma particular investigation can be broadly applied to the population. This is made possible if the sample of participants is representative of the population
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