Generally numerical - numbers, statistics, percentages, or is data that can be placed into categories
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Qualitative Data
Tends to be language based and is often collected from open ended questions
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Primary Data
Researched and gathered by you
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Secondary Data
Data that has already been researched and which might be in the public domain and free to use
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Significant Data
Supports the likelihood that a relationship between two or more variables is caused by something other than randon chance
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Sampling
To have a chance of determining whether an occurence is statistically significant selecting a sample that represents the entire population
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A/B Testing
A tool to identify which version of something helps an organisation reach its goals more effectively
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Noise
Meaningless data or a data sample that displays a random or variable aspect that cannot be explained and which distorts dgata to such an extent that it is virtually unusable
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Relevant Information
Determined by what data you need to monitor to evaluate markting initiatives
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B2B Selling
Business to business selling
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B2C Selling
Business to Customer selling
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B2G Selling
Business to Government selling
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Geographic Segmentation
Segmenting by customer location
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Demographic Segmentation
A sector of the population that can be split by age, gfender, race, income, education, religion, occupation
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Behavioural Segmentation
Behavioural Segmentation is about segmenting your customers based on how they perceive or use a product or sevice
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Psychographic Segmentation
Psychographics are the psychological attributes of consumers and include; interests, opinion, attitudes, values, behaviour and culture
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The Customer Life Cycle
The journey a customer goes through from prospect to purchase, to post-purchase
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Reach (CLC)
Where the customer is being targeted and made aware of a brand
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Acquisition (CLC)
The customer has been educated about the brand, have considered other options and is ready to make a purchase
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Conversion (CLC)
The customer has made the purchase. The customer is given after-sales support and starts to have trust in the brand
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Retention (CLC)
The customer will start to become loyal to the brand. Provided they are kept happy, the customer will come back again and again.
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Loyalty (CLC)
A true advocate of a brand is somebody who truly believes in the brand and is passionate
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Cross-selling
Selling a different product or service to an existing customer
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Customer Lifetime Value
How much profit a customer can potentially make for a business
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The Marketing Mix
Helps to understanding how marketing works
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Product (Marketing Mix)
What it is that is being marketed
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Price (Marketing Mix)
Costs and business targets dictate the optimum price of a product
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Place (Marketing Mix)
Refers to the location of where the product is sold (includes distribution channels, transportation methods)
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Promotion (Marketing Mix)
Concentrates on the techniques to raose awareness of products and services
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Promotional Mix
A mixture of promotional methods that must be combined to raise awareness of products and services
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People (Marketing Mix)
Focuses on the customer support and service available to customers
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Process (Marketing Mix)
How the product/service is received and the journey the customer goes through
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Physical Evidence
Refers to the layout of the website, and the overall experience received on the website and other online channels
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Channel Strategy
The plan of moving a product from A to B . It is the idea behing utilising multiple channels in such a w ay that the right audience is targeted at the right time with the right message
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Other cards in this set
Card 2
Front
Tends to be language based and is often collected from open ended questions
Back
Qualitative Data
Card 3
Front
Researched and gathered by you
Back
Card 4
Front
Data that has already been researched and which might be in the public domain and free to use
Back
Card 5
Front
Supports the likelihood that a relationship between two or more variables is caused by something other than randon chance
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