Listing things in threes has a proven psychological effect in persuasion
1 of 17
Repetition
Your audience is more likely to remember your argument if you echo a key word or phrase
2 of 17
Rhetorical Questions
A question is which the answer is implied to be obvious. You force the audience to consider their own view
3 of 17
Imagery (paint a picture)
Descriptive writing will make your work more interesting and engaging
4 of 17
Direct Address
Talking directly to your audience makes them feel involved. E.g. words such as you and your
5 of 17
Inclusive Address
This creates the impression that your audience already agrees with you and that you are united. E.g. words such as we and our
6 of 17
Imperative Sentences (Commands)
Makes you sound confident and gives them little choice but to agree. E.g. sentences that start with verbs
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Emotive Language
Play on the audience's emotions. Make them feel angry, sad, exited etc;
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Facts and Statistics
Opinions often sound more reliable if they are supported by concrete evidence
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Varying Sentence Length
Allows you to set the pace of your writing. Short sentences slow it down; long sentences speed it up
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Counter-Argument
Shows that you have considered other people's ideas. Possibly highlighting how stupid those ideas are
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Humour
Making your audience laugh will obviously help to win them over. Use of humour is not always appropriate but is often a feature that shows real confidence
12 of 17
Hyperbole
Exaggerated language can make your points sound more important
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Contrasts
By showing contrasts you emphasise the validity of your point
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Anecdotes
A short story used as an example to prove your point. It makes the point less abstract
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Expert Opinion
Gives your argument an air of authority
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Shock Tactics
A graphic example (often of something unpleasant) will grab your audience's attention in an immediate way
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Other cards in this set
Card 2
Front
Your audience is more likely to remember your argument if you echo a key word or phrase
Back
Repetition
Card 3
Front
A question is which the answer is implied to be obvious. You force the audience to consider their own view
Back
Card 4
Front
Descriptive writing will make your work more interesting and engaging
Back
Card 5
Front
Talking directly to your audience makes them feel involved. E.g. words such as you and your
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