The ability to to withstand social pressure to conform to the majority view. It's influenced by situational and dispositional factors.
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Social support
The prescense of people who resist pressures to conform or obey, helping others to do the same.
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Locus of control
The sense we each have about what directs the events in our lives. Internals believe they are mostly responsible for what happens to them. Externals believe that it is down to luck or other outside forces.
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Minority influence
A minority of people persuade others (the majority) to adopt their beliefs, attitudes or behaviours.
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Consistency
Minority influence is most effective when beliefs are kept the same over time and between all individuals who make up the minority.
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Commitment
Minority influence is powerful when the minority dedicate themselves to their view, eg. making sacrifices for it.
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Flexibility
Accepting the possibilty of compromise makes the minority view more appealing as it is not unreasonable or stuck in its ways.
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Social influence
The process by which individuals or groups change each other's attitudes or behaviours. This includes conformity, obedience or minority influence
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Social change
When whole societies, not just individuals, adopt new beliefs, attitudes and behaviours. For example, women having the vote or accepting homosexuality.
9 of 9
Other cards in this set
Card 2
Front
The prescense of people who resist pressures to conform or obey, helping others to do the same.
Back
Social support
Card 3
Front
The sense we each have about what directs the events in our lives. Internals believe they are mostly responsible for what happens to them. Externals believe that it is down to luck or other outside forces.
Back
Card 4
Front
A minority of people persuade others (the majority) to adopt their beliefs, attitudes or behaviours.
Back
Card 5
Front
Minority influence is most effective when beliefs are kept the same over time and between all individuals who make up the minority.
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