Research Techniques

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  • Created by: rubyj0nes
  • Created on: 03-04-14 19:45
Laboratory Experiments
highest level of control, technical equipment can be used, PROS: replicate, high control, precise results CONS:loss of validity, demand characteristics ETHICAL: consent, deception, animals.
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Field Experiments
experimental carried out in natural setting, PROS: improve ecological validity, reduce demand characteristics CONS:control, generalization, cost ETHICAL: consent, confidentiality
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Natural Experiments
naturally occurring events, PROS: lack of demand characteristics, high ecological validity, CONS: loss of control, confounding variables ETHICAL:consent, protection of Ps, confidentiality
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Correlational Analysis
measures the relationship between two variables, PROS:strength of relationship between IV and DV CONS:no cause and effect relationship, ETHICAL: consent,
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Observational Techniques
behavior is observed and recorded and no manipulation of variables PROS:validity, pre research tool, CONS:poor control, hard to repeat, observer effects, high costs, generalisation, ETHICAL: privacy, confidentiality, consent
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Questionnaires
PROS: simplicity, speed and cost, lacks observer effects, CONS: question wording (ambiguity, leading qs, social desirability) response rates, poor design ETHICAL:privacy, consent, risk of harm, debriefing and support
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Interviews
PROS: flexibility - explore in depth, tackling sensitive topics, CONS: interpreting data, time and effort, limitations in response, demand characteristics, observer effects, training and cost ETHICAL: protection from harm, debrief, privacy
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Case Studies
in depth study over time, single or group, PROS: rich and interesting info, challenge existing theory, CONS:low reliability, subjective findings, large amounts of data, distortions ETHICAL:privacy, consent
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Front

experimental carried out in natural setting, PROS: improve ecological validity, reduce demand characteristics CONS:control, generalization, cost ETHICAL: consent, confidentiality

Back

Field Experiments

Card 3

Front

naturally occurring events, PROS: lack of demand characteristics, high ecological validity, CONS: loss of control, confounding variables ETHICAL:consent, protection of Ps, confidentiality

Back

Preview of the back of card 3

Card 4

Front

measures the relationship between two variables, PROS:strength of relationship between IV and DV CONS:no cause and effect relationship, ETHICAL: consent,

Back

Preview of the back of card 4

Card 5

Front

behavior is observed and recorded and no manipulation of variables PROS:validity, pre research tool, CONS:poor control, hard to repeat, observer effects, high costs, generalisation, ETHICAL: privacy, confidentiality, consent

Back

Preview of the back of card 5
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