Research Methods

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What is Primary Data?
Data which has been done by yourself
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What is Quantitative Data?
Data which is presented in numerical form
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What is Qualitative Data?
Data presented in verbal or visual form
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What is a pilot study?
A small scale trial run carried out before the main research
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Why would sociologists conduct a pilot study?
It helps sociologists to find the appropriate method to use
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What is a covert observation?
An observation where the researcher joins the group without members knowing about the research activities.
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What is meant by overt observation?
the group is aware of the research activities
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What are participant observations?
An observation where the researcher joins in with tyhe group and the action.
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What is Non-participant observation?
The researcher is separate from the research study
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What is a questionnaire?
A series of written both open and closed questions which have a number of respondants
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What is 2 advantages of a questionnaire?
Shows a difference of opinions, can get a large amount of data from a large amount of people, can be relatively cheap quick and efficient, Reliable and can be repeated by different researchers, anonymous
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What are the disadvantages of a questionnaire?
No one can explain to you what the question mean, the questions may be answered wrong , could be unsuitable for certain people, closed questions don't allow respondants to develop answers and not say why they chose that.
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What is an advantage of interviews?
The interviewer can compare responses which can provide statistical data
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What is a disadvantage of interviews?
The interviewer may influence the interviewee's response
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What is a longitudinal study?
A study of the same group of people over a long period of time.
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Why could longitudinal studies could be useful?
To see the change and difference between people and how their upbringings could have affrected them.
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What could be a problem with a longitudinal study?
If someone decided they didn't want to be filmed it could ruin or complicate the study, it could also cost a lot.
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Card 2

Front

What is Quantitative Data?

Back

Data which is presented in numerical form

Card 3

Front

What is Qualitative Data?

Back

Preview of the front of card 3

Card 4

Front

What is a pilot study?

Back

Preview of the front of card 4

Card 5

Front

Why would sociologists conduct a pilot study?

Back

Preview of the front of card 5
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