Research Methods

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  • Created by: Millie
  • Created on: 26-02-14 13:39
A group of pp's chosen in such a way that every member of the target population has an equal chance of being chosen
Randomsample
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An interview that follows a set of pre-prepared questions formulated in advance
structured
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Questions with a range of answers from which respondents choose one
Closedquestions
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What kind of data does an open question produce
qualatative
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Two opposing statements that are on either side of a scale, pp's must choose a number to indicate where they lie between to opposing statements
Semanticdifferentials
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pp's rank their responses in order of preference e.g. 1=very bad, 5=excellent
rankingscales
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Sampling method in which people find out about the research and put themselves forward to take part
volunteer
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A group of pp's produced by selecting people who are most easily available at the time
oppurtunitysample
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Groups of pp's selected according to their frequency in the population
stratifiedsample
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A method of obtaining a representative sample by selecting every nth person
systematicsample
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An interview where there are some relevant topics to raise, but no particular format to follow
unstructured
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An interview that has some qs/topics to raise or ask, but subsequent qs are determined by what the interviewer says
semistructured
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A question that invites respondents to provide their own answers rather than to select an answer that has been provided
openquestion
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What kind of data is produced from a closed question
quantatative
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Pp's choose a response that best reflects their opinion
likertscale
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Pp's choose from a select range of answers, such as 'always', 'rarely', 'never'
forcedchoice
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Other cards in this set

Card 2

Front

An interview that follows a set of pre-prepared questions formulated in advance

Back

structured

Card 3

Front

Questions with a range of answers from which respondents choose one

Back

Preview of the front of card 3

Card 4

Front

What kind of data does an open question produce

Back

Preview of the front of card 4

Card 5

Front

Two opposing statements that are on either side of a scale, pp's must choose a number to indicate where they lie between to opposing statements

Back

Preview of the front of card 5
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