A group of people who are the focus of the researcher's interest, from which a smaller sample is drawn
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Sample
A group of people who take part in a research investigation. The sample is drawn from a (target) population and is presumed to be representative of that population, i.e. it stands 'fairly' for the population being studied
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Sampling techniques
The method used to select people from the population
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Bias
When certain groups may be over or under represented within the sample selected e.g. too many younger people or too many of the same ethnic group
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Generalisation
The extent to which findings and conclusions from a particular investigation can be broadly applied to the population. This is made possible if the sample of participants is representative of the population
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Other cards in this set
Card 2
Front
A group of people who take part in a research investigation. The sample is drawn from a (target) population and is presumed to be representative of that population, i.e. it stands 'fairly' for the population being studied
Back
Sample
Card 3
Front
The method used to select people from the population
Back
Card 4
Front
When certain groups may be over or under represented within the sample selected e.g. too many younger people or too many of the same ethnic group
Back
Card 5
Front
The extent to which findings and conclusions from a particular investigation can be broadly applied to the population. This is made possible if the sample of participants is representative of the population
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