RESEARCH METHODS: PROs, CONs AND CASES

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QUESTIONNAIRES
used in data collection ehich consists of a list of questions
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PROs
quick and cheap // reach a lot of respondents // reliable bc standardised // easy to analyse w/ comp programmes // no Hawthorne eff // no s.desirablity // spot pat and trends - positivism
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LIMITATIONS
may not tell the truth - validity // misleading ques? // no one to explain ques // postal = low response rate (not representative) // open-ended questions hard to quantify
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CASE STUDIES
Callendar and Jackson: students in edu: half of ques returned - low response rate, not representative // Eileen Barker: Moonies
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STRUCTURED INTERVIEWS
respondents asked a set list of questions
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PROs
can be repeated // quantitative data - reliable // can explain and clarify the question // much higher response rate than questionnaires
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LIMITATIONS
more expensive - pay the interviewers // interview schedule = no deviation from list, can't find out any other info
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CASES / NAMES
Goldthorpe 1968: study on emp // Chubb and Moe 1980s; parental attitudes towards edu
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UNSTRUCTURED INTERVIEWS
no schedule, looking at the way they give anwers rather than the answers themselves
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PROs
informal = good for sensitvie issues = rapport // open ended ques - validity, verstehen, interpretivism // detail and meaningful answers
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LIMITATIONS
used often with smaller samples - not representative // Hawthorne and s.desirability // long time to write up interview
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KEY NAMES
Becker: Chicago schoolteachers stereotypes // Dobash's: violence against wives
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SEMI-STRUCUTRED INTERVIEW
uses both open and closed ques
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PROs
both people can check for understanding and clarity // can be quanitative - standardised
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LIMITATIONS
diff to find rep sample - likeminded people // hawthorne and s.desirability effects
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GROUP INTERVIEW
discussion based interview; usually 8-10 people
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PROs
practical: "two birds, one stone" // open ended, validity etc // detailed answers
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LIMITATIONS
can have a dominant speaker // s.desirability // small sample size = unrep
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PROs

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quick and cheap // reach a lot of respondents // reliable bc standardised // easy to analyse w/ comp programmes // no Hawthorne eff // no s.desirablity // spot pat and trends - positivism

Card 3

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LIMITATIONS

Back

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Card 4

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CASE STUDIES

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Card 5

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STRUCTURED INTERVIEWS

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